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Best Email Marketing Tools of 2025

Email marketing has become one of the top priorities in online marketing campaigns. This is because email marketing is one of the most cost-effective ways of online marketing for many campaigners.

Email marketing is very different from other marketing techniques because email marketing is where the target receives your message in a personal inbox, as opposed to finding some ad on a random website. You know what they need and the chances of your message being viewed are very high when compared to other marketing techniques.

But to carry out email marketing efficiently, you need some tools offered by different email marketing service providers. The success of your email marketing largely depends on the marketing tool you choose. These tools are the means of connection between you and your target audience. 

10 Best Email Marketing Tools and Services in India

It should be noted that there are numerous email marketing agencies in India and not all of them are genuine. Some tools are just for name sake and you might end of wasting a large amount of your money.

Therefore, we have listed our top picks for the best email marketing tools that can make your email marketing campaign a big success and bring a lot of potential customers to your business. 

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  • Beautiful Emails The Drag & Drop Way
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  • Secure Email Communications
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  • Best Email Marketing Automation Plugin for WordPress
  • Create & Optimize Email Builder
  • Email Campaign Management
  • Set a Automated Funnels and Sequenced Emails
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  • Create amazing Email campaigns
  • Best Email marketing for e-commerce
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  • Best email marketing service
  • Budget-friendly email service packages
  • Easy-to-Use Automation
  • Advanced Segmentation
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  • Best Email Marketing Tools
  • 90% Automations for email marketing
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  • Drag-and-drop Email builder
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  • AI Generated Email Builder
  • Create a lead generation landing page
  • Automation CRM Marketing
  • Responsive Email Templates

1. Pabbly

Pabbly is a one-click solution for all your bulk emailing needs. It is one of the best choices for businesses to connect with their prospects and customers.

Pabbly is one of the easiest tools in the market when it comes to bulk messaging. You can send emails either by connecting via SMTP or an external SMTP. 

Features:

• Extremely easy to use
• Comes with advanced auto-responders and marketing automation
• 99% deliverability rate
• High customization options

Pabbly Pricing:

(when billed annually)

  • Starter: $9/mo
    Up to 50 customers
  • Rookie: $17/mo.
    Up to 100 customers
  • Pro: $29/mo.
    Up to 150 customers
  • Advanced: $37/mo.
    Up to 250 customers

You can sign up for free if you want to check out their services before buying them. But if you want beneficial features for your marketing campaign, you should go for premium plans.

Pabbly offers a number of plans based on the count of your subscribers. You can avail 50% discount when you bill annually. 

The following prices are when you bill annually. The most basic plan is priced at $9/mo. and supports up to 50 subscribers. The next plan is priced at $17 and it can support up to 150 subscribers. And among the 4 plans on offer, the costliest is priced at $37/mo.  And it supports up to 250 subscribers. 

Despite being one of the most popular ESPs, Pabbly has priced its plans very aggressively, which makes it a complete package at the outstanding price range. 

Noteworthy features of Pabbly include autoresponders and marketing automation that can let you trigger automatic responses to avoid the need for manual checking and to schedule emails in advance. Suppose if you are sending out wishes of any festivities to your customers or prospects, you will just need to schedule that mail in advance and you are free from working to send those wishes on that particular day. 

Similarly, if you enable autoresponders, you will be able to send automated responses to customers immediately after getting any emails from them. It might be some greeting or away-from-the-desk messages. You are free from having to check the inbox again and again for responses from customers and reply to them immediately.

The delivery percentage is one of the most important factors that matter when it comes to email marketing. And Pabbly guarantees a 99% deliverability rate. This has become possible as Pabbly comes with an in-built delivery engine and an unlimited number of professional SMTP servers. Fortunately, you won’t be charged any additional fees or extra tax for this feature. 

Pabbly also offers the feature of subscription forms where you can create these subscription forms easily and get many users to subscribe to your portal. Pabbly also comes with enhanced lead capture. 

Customization is extremely easy with Pabbly as it offers a drag-and-drop editor and also offers email templates that are highly responsive. You also get email tracking features where you can track every detail about all the emails sent, be it click rate, bounce rate, or click rate. With the help of this feature, you can do some analysis and try improving your email marketing tactics.

Read Our Pabbly Review

2. ActiveCampaign

If you are looking for an email marketing tool that offers the most powerful automation, look no further than ActiveCampaign. 

ActiveCampaign has impressed us a lot with its best-in-class automation features. In addition to being powered by highly sophisticated auto-responders, ActiveCampaign also allows the automation of all your subscriber lists and your contacts. 

To help you build next-level connections with your customers or prospects, ActiveCampaign offers a customer message feature where you can send targeted and customized messages to the inboxes of your website visitors. 

ActiveCampaign Highlights:

• Most powerful automation
• Highly precise and clear reporting
• Offers click-map of pages
• Comes with a CRM
• Pricing is on the costlier side

ActiveCampaign Pricing

Prices for 500 subscribers

  • Lite: Priced at $15/mo.
    Basic email marketing features
  • Plus: Priced at $70/mo.
    Comes with CRM
  • Professional: Priced at $159/mo.
    Split automation
  • Enterprise: Priced at $279/mo.
    Custom Domain
    Custom Reporting

When it comes to pricing, it is worth mentioning that ActiveCampaign is not the best option for small businesses. ActiveCampaign is targeted at large-scale businesses and their plans are priced accordingly. 

For 500 subscribers, the package is priced at $15/mo. and it goes all the way up to $279/mo. and as the number of subscribers goes up the prices also keep increasing. For 5000 subscribers, the basic plan costs $85/mo.  

And this price tag is justified given the long list of features that are on offer. But you can avail great discounts if you opt to pay monthly. The prices start at just $9/mo. when paid annually. You can also give their free trial version a try but there is no free plan on offer. 

Along with customization, ActiveCampaign also excels in reporting. ActiveCampaign offers crystal clear and highly precise reports about all the page visits, a heatmap of your website, which is the click-map of your website that shows a heatmap consisting of all the clicks. 

This feature can let you analyze which part of your website attracts more clicks and you can try highlighting that part more or bring improvements in other components of your website. 

Along with offering a highly sophisticated email marketing tool, ActiveCampaign also offers a CRM that is known as Deals and also offers a live chat option. This also lets you include dynamic content in your emails.

Another area where ActiveCampaign shines bright is the deliverability rate. ActiveCampaign has proved to be one of the best with great deliverability. With ActiveCampaign, you no longer have to worry about your emails being not delivered to your customers or prospects. 

With some other email marketing tools, there are chances of your mail being landed in the spam folder. But the emails sent using ActiveCampaign end up in the main inbox on almost all email services like Gmail, Yahoo, and more. 

And you can choose from up to 40 highly responsive and modern templates that are highly customizable. While the number of templates on offer is relatively less compared to other email marketing tools, the templates offered with ActiveCampaign have a wide range of variety and as customization is very high, you can just get any combination you require easily.

Read Our ActiveCampaign Review

3. Get Response

GetResponse is another email marketing that has made a name for itself over the years, offering a reliable email service at a very affordable price. 

It is a great option for small businesses with a moderate amount of subscribers. The best thing about GetResponse is that you not only get email services, in addition, you also get a CRM, custom landing pages, design testing, video email marketing and this list just goes on. 

Feature-wise GetResponse is one of the segment's best, as it offers some class-leading features at impressively affordable prices. 

GetResponse Highlights

• CRM is also on offer
• Option of video email marketing and design testing
• Can be used to create landing pages easily
• Deliverability rate could be better

GetResponse Pricing

These are the prices for a list size of 1000

  • Basic: $15/mo.
    Comes with auto-responders
  • Plus: $49/mo.
    5 Automation workflows
  • Prossional: $99/mo.
    Unlimited automation workflows
  • Enterprise: Custom Pricing
    For list size greater than 100000.

If you are looking for a free plan to do your email marketing, GetResponse is not the one, as it does not come with any free plans. You can anyways opt for a 30-day free trial and choose any premium plan after the trial period is over if you are satisfied with what GetResponse offers and is capable of.

The pricing of GetResponse plans starts from $15/mo. and this pricing is for a list size of 1000. If you choose to pay annually, the pricing will start from $12.30/mo. There are a total of 4 plans and the 4th plan comes with custom pricing and you have to get a quote from GetResponse. 

If you want to have more list size, it is possible right from the basic plan as you can have up to 100000 list size in every plan, and the pricing is determined based on the list size. Another thing to note is that the features offered in every plan differ from plan to plan.

Just like Pabbly, GetResponse has also given much importance to automation as it comes with advanced autoresponders that can save a lot of your time, and these auto-responders can be triggered based on sales or location too. GetResponse offers automation that stands second to none. 

GetResponse comes with many features that you don’t often find in other email marketing tools and these are the features that any marketer can bank upon. 

One field where GetResponse falls short when compared with Pabbly is deliverability. GetResponse is not the best when it comes to deliverability rate.

Just like Pabbly, GetResponse is also extremely easy to use. Using GetResponse, even a beginner who has just introduced the concept of email marketing or using marketing tools can easily manage email marketing campaigns without any hassles. 

You get attractive forms that are highly responsive, email templates, and beautiful landing pages with GetResponse. And you also get A/B testing, and email tracking too. The integration with other lead-generating software like SalesForce, Google Docs, ZenDesk, etc. is also exceptional. 

Read Our GetResponse Review

Most Powerful Email Marketing Services -ConstantContact

ConstantContact is yet another powerful email marketing tool that works very well for many industries and most type of businesses. You get 100+ stunning email templates that can be used without any changes or with full customizations. These templates come with extreme customizability and are highly responsive and modern.

ConstantContact Highlights
• Powerful email marketing software
• Can be used for a wide variety of industries
• 100+ email templates
• Occasional special mail feature

ConstantContact Pricing
Lite: Priced at $5/mo.
10000 emails/mo.

Email: Priced at $ 20/mo.
Unlimited emails

Email Plus: Priced at $45/mo.
Advanced email features

ConstantContact comes with a trial version that can be tried for 60 days and this requires no credit card or any payment to be made. Their most basic plan is called Lite and is priced at $5/mo. and the following plans are priced at $20 and $45 respectively. These prices are based on the number of contacts in your account. You get the first month of free service.

ConstantContact comes with the option of scheduled emails and auto-responders. You can also schedule the emails to be sent on special occasions, for instance to all the customers on the date of their birthdate respectively or wishing them New Year or any other festivals. Along with being packed with features, ConstantContact also is extremely easy to use and any beginner can use it without any hassles. Managing contacts, email lists, templates and more is extremely easy with ConstantContact.

Read Our Constant Contact Review

Why do we need email marketing?

Email marketing offers the simplest way of establishing a connection or relationship with customers, prospects, and leads. 
Here the customers can be both existing and, past customers, and prospects are your potential customer who might have showed interest in your product or services. A lead can be considered as a potential prospect who is yet to get any information or idea about your products or services.
According to studies, a few years ago, more than 34% of the entire population of the world, which is roughly 2.5 billion people were using email services. But according to recent studies, half of the world’s population, that is 50% of the entire world’s population use email services.
This translates to a whopping 3.9 billion users worldwide. And this number is just going to grow in the years to come. And among the billions of emails sent, a major part of mails are business emails. 
In short, access to email is more than that of any other marketing method. Therefore, leaving out email from your list of marketing techniques is one of the biggest mistakes you can make as an online campaigner.
As mentioned earlier, email is one of the very few marketing tactics where you connect with the audience personally. If you consider PPC, the audience after seeing your ad will see it just as a random ad. 
But when you send mail to their inbox, might also sit along with the mails from that individual’s friends or family. But to make it feel personal, the message you include in your mail must be personalized, rather than making the receiver feel as a recipient of some bulk messaging campaign. 
This kind of personalization will consume lots of time when done manually. But this can be done in the matter few clicks when you choose an bulk email marketing tool.

Advantages of email marketing over Other marketing channels

1. Highly cost-effective and economical

One of the biggest advantages of email marketing has to be its cost-effectiveness, making it one of the most economical options out there. You can reach a large audience by spending not even half of what you would have to spend with other marketing channels. 
Well, let us focus more on the effectiveness of this type of marketing in the section. But for the money that you spend, you reach a very large number of people if you choose the right best bulk email service provider.  

2. More effective than other marketing channels

Since sending an email is the most personal form of marketing, the effectiveness of email marketing has grown significantly. The acquisition rate is very high compared to other marketing channels like social media and others. 
According to studies for every dollar you spend on email marketing, you can expect an average return of $42. This stat itself holds the mirror to the effectiveness of email marketing. But this will not be the same when you consider other marketing channels. 
Because, some methods will require you to spend a huge amount of money without any guarantee of customer acquisition.

3. Effectiveness is measurable

One of the greatest things about PPCs is that you get complete analytics of all user behaviours. Just like that with an email marketing tool, you can track the users that have opened your mail, the details of the links that were clicked, and more. You get a clear idea about what to do next, how much to spend and if your business really needs email marketing.

4. Easy to reach a wide range of audience

Email marketing has one great advantage as a large number of people use their phone more often than using their computers. Mobile devices are something that almost everyone owns and your target audience does not have to be only the business people on their computers. 
Most businesses have non-PC users as their customers and email is the best way to reach these users. According to IBM, more than 49% of emails that are opened, are opened on mobile phones.

5. Old but reliable method

Email marketing has stood the test of time. It has existed right from the beginning and was of one of the earliest methods that were used in online marketing.
Even before other concepts that are very popular and highly used, were introduced, email marketing has proved its worth time and again and has also proved to be one of the most reliable ways of online marketing. 
The reason we call email marketing reliable is, other paid marketing channels might make you waste a huge amount of money, if you invest in them without expertise. But that’s not the case with email marketing. You just have to invest in the right tool. 
Below, we have defined some of the important terms that you will come across in the following sections.

What is SMTP?

SMTP stands for Simple Mail Transfer Protocol. SMTP is a set of community guidelines or protocols that allow emailing software to transfer electronic mail over the Internet. In short, SMTP is a protocol for sending emails between servers. 

What is External SMTP?

External SMTP is where you send emails from some other IP, instead of sending from your ESP.

What is ESP?

ESP stands for Email Service Provider. ESP is any company or firm that offers email services. 
To make the task of choosing the right tool easier, below are our picks for the best email marketing companies.

Conclusion

Just like many other tools, even email marketing tools come with their own unique feature, distinct feature sets, and prices ranging between different scales. You can choose the lower-priced tools if you are running a small business or if you own a startup. But there are some tools like Benchmark Email that are priced relatively low yet offer high value for money with incredible features. The higher-end tools are extremely robust and powerful, with the support for a higher number of subscribers. So this is our list of the best email marketing software that you can choose but it all comes down to you to decide which one is the best for you.

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Best Email Marketing Services Providers - Recent User Reviews

Kit

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Sahas

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Easy to use

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Fastmail

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It functions so effectively. Product of high quality. Outstanding support. I’ve been a Fastmail user for over 6 years now. I see no reason to stop at any point.

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Direct Mail for Mac

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It is a solution that is entirely uncomplicated for generating customer engagement. Since it looks and feels great, using it is actually a pleasure.

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SendGrid

SendGrid Hosting Review

Franco

25 Apr 2025

Highly recommended Service

Sendgrid serves as our comprehensive solution for all transactional email requirements. We utilize Sendgrid daily to dispatch hundreds of transactional emails to our customers.

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Zoho Campaigns

Zoho Campaigns Hosting Review

Milim

25 Apr 2025

Easier to Write & Send Emails

It brings me joy to use Zoho Campaigns for sending campaigns to extensive email lists. It’s much easier to write and send emails to people. Moreover, it offers useful insights into the performance of my emails, enabling me to monitor who opens and interacts with the content swiftly.

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Campaigner

Campaigner Hosting Review

Hughes

24 Apr 2025

Fantastic Experience

The platform is filled with intuitive features that simplify the creation, management, and analysis of email campaigns. The available tools are designed for both novice and experienced marketers.

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