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Best Email Marketing Tools of June 2024

Email marketing has become one of the top priorities in online marketing campaigns. This is because email marketing is one of the most cost-effective ways of online marketing for many campaigners. Email marketing is very different from other marketing techniques because email marketing is where the target is receiving your message in a personal inbox, as opposed to finding some ad on a random website. You know what they need and the chances of your message being viewed are very high when compared to other marketing techniques.

But to carry out email marketing efficiently, you need some tools offered by different email marketing service providers. The success of your email marketing largely depends on the marketing tool you choose. These tools are the means of connection between you and your target audience. And it should be noted that there are numerous email marketing agencies in India and not all of them are genuine. Some tools are just for name sake and you might end of wasting a large amount of your money. 

Therefore, we have listed our top picks for the best email marketing tools that can make your email marketing campaign a big success and bring a lot of potential customers to your business. 

Starts from

$8.00 per month

  • Beautiful Emails The Drag & Drop Way
  • Create own or customize our pre-built email templates
  • Save Design History
  • Set Campaign Scheduling

Starts from

$5.00 per month

  • Secure Email Communications
  • Mobile Friendly / Responsive
  • Compatible with PGP
  • Access encrypted email on any device

Starts from

$10.00 per month

  • Create amazing Email campaigns
  • Best Email marketing for e-commerce
  • Create landing pages for digital marketing
  • Promote best-selling product in email campaigns

Starts from

$40.00 per month

  • Best Sales & Marketing Automation Plans
  • Integrate with all major applications
  • Free migration support from other providers
  • Best Email marketing software

Starts from

$7.49 per month

  • Affordable Email Marketing Software
  • Unlimited email campaigns
  • Best Forms and Popups & Landing Pages
  • Automation of Email Campaigns
Before we look at the best email marketing tools, let us know why we need email marketing.

Why do we need email marketing?

Email marketing offers the simplest way of establishing a connection or relationship with customers, prospects, and leads. Here the customers can be both existing and, past customers, and prospects are your potential customer who might have showed interest in your product or services. A lead can be considered as a potential prospect who is yet to get any information or idea about your products or services.
 
According to studies, few years ago, more than 34% of the entire population of the world, which is roughly 2.5 billion people were using email services. But according to recent studies, half of the world’s population, that is 50% of the entire world’s population use email services. This translates to a whopping 3.9 billion users worldwide. And this number is just going to grow in the years to come. And among the billions of emails sent, a major part of mails are business emails. In short, access to email is more than that of any other marketing method. Therefore, leaving out email from your list of marketing techniques is one of the biggest mistake you can make as an online campaigner.
 
As mentioned earlier, email is one of the very few marketing tactics where you connect with the audience personally. If you consider PPC, the audience after seeing your ad will see it just as a random ad. But when you send mail to their inbox, might also sit along with the mails from that individual’s friends or family. But to make it feel personal, the message you include in your mail must be personalized, rather than making the receiver feel as a recipient of some bulk messaging campaign. This kind of personalization will consume lots of time when done manually. But this can be done in the matter few clicks when you choose an bulk email marketing tool.
 

Advantages of email marketing over Other marketing channels

 

1. Highly cost-effective and economical

One of the biggest advantages of email marketing has to be its cost-effectiveness, making it one of the most economical options out there. You can reach a large audience by spending not even half of what you would have to spend with other marketing channels. Well, let us focus more on the effectiveness of this type of marketing in the section. But for the money that you spend, you reach a very large number of people if you choose the right best bulk email service provider.  
 

2. More effective than other marketing channels

Since sending an email is the most personal form of marketing, the effectiveness of email marketing has grown significantly. The acquisition rate is very high compared to other marketing channels like social media and others. According to studies for every dollar you spend on email marketing, you can expect an average return of $42. This stat itself holds the mirror to the effectiveness of email marketing. But this will not be the same when you consider other marketing channels. Because, some methods will require you to spend a huge amount of money without any guarantee of customer acquisition.
 

3. Effectiveness is measurable

One of the greatest things about PPCs is that you get complete analytics of all user behaviours. Just like that with an email marketing tool, you can track the users that have opened your mail, the details of the links that were clicked, and more. You get a clear idea about what to do next, how much to spend and if your business really needs email marketing.
 

4. Easy to reach a wide range of audience

Email marketing has one great advantage as a large number of people use their phone more often than using their computers. Mobile devices are something that almost everyone owns and your target audience does not have to be only the business people on their computers. Most of the businesses have non-PC users as their customers and email is the best way to reach these users. According to IBM, more than 49% of emails that are opened, are opened on mobile phones.
 

5. Old but reliable method

Email marketing has stood the test of time. It has existed right from the beginning and was of one of the earliest methods that were used in online marketing. Even before other concepts that are very popular and highly used, were introduced, email marketing has proved its worth time and again and has also proved to be one of the most reliable ways of online marketing. The reason we call email marketing reliable is, other paid marketing channels might make you waste a huge amount of money, if you invest in them without expertise. But that’s not the case with email marketing. You just have to invest in the right tool. 
 
Below, we have defined some of the important terms that you will come across in the following sections.
 

What is SMTP?

SMTP stands for Simple Mail Transfer Protocol. SMTP is a set of community guidelines or protocols that allow emailing software to transfer electronic mail over the Internet. In short, SMTP is a protocol for sending emails between servers. 
 

What is External SMTP?

External SMTP is where you send emails from some other IP, instead of sending from your ESP.
 

What is ESP?

ESP stands for Email Service Provider. ESP is any company or firm that offers email services. 
 
To make the task of choosing the right tool easier, below are our picks for the best email marketing companies.
 

Best Email Marketing Tools

Aweber

Aweber has stood the test of time and is one of the oldest email marketing services in the world. If you dig deep down into the history, you will be surprised that Aweber was first introduced back in 1998 and has ruled the email marketing industry ever since. Aweber claims itself powerfully simple and we could not agree more. Aweber has evolved a lot over time, adapting to the changes in trends and facing tough competition from other top email marketing services. Aweber has helped many small businesses in establishing and maintaining a good connection with their customers and prospects. 
 

Aweber Highlights

• One of the most experienced email service providers
• Very powerful, yet simple and easy to use
• Expert 24/7 support
• Advanced Email Tracking features
 

Aweber Pricing

0-500 subscribers: $19/mo.
501-2500 subscribers: $29/mo.
2501-5000 subscribers: $49/mo.
5001-10000 subscribers: $69/mo.
10001-25000 subscribers: $149/mo.
25001+ subscribers: Custom Pricing
 
It must be noted that Aweber does not come with a free version. And none of the features are limited in the free trial. You get everything on offer by Aweber. However, you can try their services for free with the trial version for 30 days. Once the trial period is over you must buy premium plans. If your subscriber list is very small and is less than 500, then you can choose the most basic plan that is priced at $19/mo. And the prices keep moving higher as the number of subscribers increases. If your subscriber list falls between 10000 to 25000, you can choose the most advanced plan of 5 that is priced at $149/mo. And if you have more than 25000 subscribers, you can get a custom pricing quotation from Aweber by getting in touch with them.
 
Aweber aims to offer stress-free email marketing to its customers. And they have been successful in doing so. Aweber does most of the work that needs to be done in email marketing. Aweber comes with an AI-powered smart email template builder that can help you build amazing email templates in no time. Aweber offers a drag-and-drop editor to create custom emails and stunning landing pages. Just like other email services, Aweber also comes with automated email sending and offers high levels of personalization. Aweber also comes with integrated forms for signups or subscriptions.
 
Aweber offers expert support 24/7. You can get in touch with the customer support team anytime for any of your queries regarding the product or any issue related to marketing. Aweber offers free migration services. You can freely migrate your lists and other details from any other vendor to Aweber easily with the assistance of the friendly customer support team.  You can easily import mailing lists to your Aweber account. Another astonishing fact is that it has a whopping 700 templates on offer, which is the highest when compared with other top email tools. GetResponse has about 500 templates on offer.
Like most of the top email marketing tools, Aweber also lets you track your email campaigns to see the performance and all the stats related to your campaign. This is one of the most underrated features that must be present as a mandatory feature in all email marketing tools. 
 

Benchmark Email

Benchmark Email is one of the best low-cost email marketing for small businesses. Benchmark Email offers a wide range of tools that can be of great benefit in your email marketing campaigns. Like other email marketing tools in this list, Benchmark Email’s ease of use has impressed us a lot. Excelling in email marketing using this tool can be a cakewalk even for a mere beginner. Benchmark Email is loaded with a long list of features that can help you in your email marketing process to a great extent. 
 

Benchmark Email Highlights

• Value-for-money service
• Very easy to use for even beginners
• Loaded with industry-best features
• Advanced email preview option
 

Benchmark Email Pricing

Free version: Available
Pro version: Starts from $11.89/mo.
Unlimited emails
 
0 - 600 subscribers - $11.89
600 - 1000 sub       - $18.69
1001 - 1500 sub      - $23.79
1500 - 2500 subs   - $27.19
2501 - 3500 subs   - $37.19
3501+ Subscribers - Custom Pricing
 
Despite bundling a long list of features with its email marketing tool, Benchmark Email has priced its services extremely well. Add to that a free plan on offer. With the free plan you can have a list of unlimited subscribers but the number of emails that you can send is 250 every month. You can upgrade to a premium plan any time you want. The most basic package is priced at $11.89/mo. for subscribers ranging from 0-600. And you can send unlimited emails with every premium package. If your subscribers range from 2501-3500, then you can choose the plan that is priced at $37.39/mo., which is the costliest among the listed plans. If your customer list is more than that, then you can opt for custom plans AKA send-based plans. As mentioned earlier, the packages offered by Benchmark Email are more of a small business oriented. The pricing is also very cheap and it is one of the best options available for small businesses and start-ups.
 
Benchmark Email comes with autoresponders and many other must-give features like A/B split testing, an email preview option, a list builder, and more. With the email preview option, you can preview how your mail appears in the recipient’s inbox, be it on different web browsers like Chrome, and Firefox, and also on mobile devices. And the contact management tool that you get with Benchmark Email makes the contact management of your business easy and these tools are extremely easy to use.
 
And it would not be right if we do not mention how well the drag-and-drop builder of Benchmark Email is. Using this intuitive editor, you can easily create responsive and stunning emails in no time. You can add custom images, content, and more to achieve higher levels of customization. And making things better is the fact that the setup and customization process is so simple that you will spend very little time in doing it. Benchmark Email has provided a platform where you can spend more time building relationships with your customers and prospects rather than wasting it on the setup and customization process.
 
One if the most important things that you need to pay attention to, when choosing an email marketing tool is the integration of that tool with other tools. And in this case, Benchmark Email is extremely good, as it gels well more than 300 tools like WordPress, Google, Facebook, Salesforce and many more. If you are installing a WordPress plugin, your email list can be built directly on your WordPress website and it gets extremely easy to send mails to your subscribers.
 

 SendinBlue

SendinBlue is not just an email marketing tool, but can also be used as Bulk SMS marketing. It is one of the most complete marketing tools in the market. What makes it complete is its powerful features in combination with an extremely easy-to-use interface. SendinBlue is beginner-friendly despite being loaded with features. Their AI-powered algorithms suggest the best time to send mail or SMS in bulk based on customer behavior and other factors. This ensures the maximum deliverability of your emails sent.
 

SendinBlue Highlights

• Has a free plan on offer
• Allows unlimited accounts right from the free plan
• Inlcudes SMS marketing
• Premium plans are a bit pricey
 

SendinBlue Pricing

Free plan:  Available
Unlimited contacts
300 emails/day
 
Lite: Priced at $25/mo.
40000 emails/mo.
No daily sending limits
Essential: Priced at $39/mo.
60000 emails/mo
 
Premium: Priced at $66/mo.
120000 emails/mo.
 

Enterprise: Comes with Custom Pricing

 
Most of the tools in this list do not come with a free plan, but SendinBlue has a free plan on offer for the people who have just started with their business. You can send up to 300 emails per day and these emails come with SendinBlue branding. You can choose from any of the 4 premium plans that are priced starting at $25/mo. and the fourth plan is where you have to get custom quotes from SendinBlue. 
 
What makes SendinBlue beginner-friendly is a special feature that offers workflows that give users access to numerous pre-made automation campaigns. You can select any of these workflows that suit your needs. As their tagline goes, SendinBlue is more than just an email marketing tool. SendinBlue offers a complete solution both in terms of sales and marketing. SendinBlue promises to let you get more things done in less time. 
 

 ConvertKit

 
ConvertKit is a high-end email marketing that is best suited for professional bloggers and large-scale businesses. ConvertKit is loaded with advanced features that make it one of the best email marketing tools in the market, but its high price tag makes it out of reach for small businesses and startups, and choosing ConvertKit when you have higher email marketing only makes sense. ConvertKit helps you create beautiful landing pages even if you do not have a website. And their best-in-segment support team compliments the price tag at which ConvertKit plans are priced at. 
 

ConvertKit Highlights

• Specially meant to be used for large-scale businesses 
• Loaded with class-leading features
• Lets users create landing pages without having a website
• Not quite suitable for small email marketing campaigns due to high pricing
ConvertKit Pricing
Free plan: Available
 
Premium: Priced starts at $29/mo.
Supports up to 1000 subscribers
Premium Support
(Prices go on increasing as the number of subscribers increases.)
 
As mentioned earlier, ConvertKit is for the ones with a limited budget as their most basic plan is priced at $29/mo this is not all the recommended option for beginners but if you run an established business or with a higher budget, you can choose ConvertKit without any second thoughts. But if you look at the brighter side, ConvertKit offers a free plan too and this free plan despite coming with a restricted number of subscribers, comes loaded with a long list of features. And with the $29 plan, you can manage up to 1,000 subscribers and the price tag goes higher as the number of subscribers increases. 
 
One thing that we are not so fan of ConvertKit is the number of email templates on offer, which is just 3. And moreover, these are text-based and you cannot include any visual content or dynamic content, a feature that is on offer in cheaper tools. But ConvertKit is high when it comes to ease of use as most of the features is very easy to use and do not require much technical knowledge. 
 

Conclusion

Just like many other tools, even email marketing tools come with their own unique feature, distinct feature sets, and prices ranging between different scales. You can choose the lower-priced tools if you are running a small business or if you own a startup. But there are some tools like Benchmark Email that are priced relatively low yet offer high value for money with incredible features. The higher-end tools are extremely robust and powerful, with the support for a higher number of subscribers. So this is our list of the best email marketing software that you can choose but it all comes down to you to decide which one is the best for you.
 

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