2020's Best Free Email Marketing Services and Tools
The different ways of online marketing have evolved over time and many trends have come and gone over time. But if there is one online marketing strategy that has stood the test of time is email marketing. Email marketing in India has proven its potential as one of the most reliable methods of marketing over the internet and has been reigning as the top channel for content marketing.
If you are someone with very basic email marketing needs, or someone that is just getting started with digital marketing, going for free email marketing tools might make the most sense. But many bulk email companies in India claim to offer free email services but not all free email marketing companies can be trusted. Only a very few of those free providers can be trusted. These free emailing services will come with one or the other catches. The best bet is to go try free trials of the most trusted brands in the market.
We have listed a few reliable email marketing tools that you can use entirely free of cost for a given period or permanently. These any of these tools to save a lot of your time and money, and make your email marketing campaign a successful endeavor.
Top 5 Email Marketing tools explained:
Pabbly is one of the most reliable bulk email companies in India. Pabbly guarantees a high deliverability rate of 99% and you do not have to worry even a bit about your emails landing in spam folders. Pabbly is the most easy-to-use bulk messaging service in India. It is an all-round solution for all your email marketing needs.
Free Trial: 1 month
Premium plan: Starting at $29/mo.
If you are looking for a free email marketing tool to connect with your customers and prospects, Pabbly must be on the top of your list. Pabbly lets you send emails either by connecting via SMTP or an external SMTP. SMTP stands for Simple Mail Transfer Protocol and these are some community guidelines for sending emails between servers.
Pabbly comes with advanced email tracking features, where you can see user actions like, if the recipient has opened the message, visited the link in the mail, or more. Apart from email marketing, Pabbly also offers a wide range of products like subscription billing software, form builder, email verification services, and more.
Pabbly offers its services free for a month. Under the free trial, you can get hands-on experience with their service and get clarity on the type of email marketing service Pabbly offers. Once you are done exploring their service, you can upgrade to premium plans that are priced starting at $29/mo. Getting hands-on experience with the type of email services you are provided, is really a great privilege. You can upgrade only if you are completely satisfied with the Pabbly’s email services. And Pabbly does not put any restrictions in terms of features in any plan.
Mailjet is a user-friendly email marketing tool that can really help you boost your sales and establish a strong connection between your customers and prospects. Mailjet offers intuitive and collaborative tools that can help you in making your email marketing campaigns more effective and connect better with your audience.
Free Plan: Available
Premium Plan: Starts at $9.65/mo.
Mailjet comes with many pre-designed templates that can be customized well and you can create responsive templates to connect with users using different types of devices.
Many free email marketing companies market their product as free, but in reality, they offer only a free trial for a specific period. Mailjet stays true to its words and stands out from others, as it offers a completely free version, that does not have an expiry date. And to avail this free tool, you need not even use your credit card. Under the free plan, Mailjet lets you send up to 6000 emails per month.
And being able to send 6000 emails is really great for small businesses and what's better than getting all this for free. And as your business and the email marketing needs grow, you can always upgrade to premium plans. And must be noted that Mailjet has priced its premium plans very aggressively, starting at just $9.65/mo.
To pave the way for the success of small businesses that are just getting started with their email marketing campaigns, ConvertkIt has a free plan on offer. ConvertKit lets you have an unlimited number of landing pages, even without having a website. You get 30+ premium landing page templates and the free plan also allows unlimited traffic.
Free Plan: Available
Premium Plan: Starts at $29/mo.
With this free plan, you can manage up to 1000 subscribers. With the help of these attractive landing pages, you can increase the chances of driving conversions. We are really impressed with the fact that even the free plan itself is loaded with a long list of features.
Just like Mailjet, ConvertKit is another email service provider that has a dedicated free plan. This plan does not come with an expiry date. Therefore, you will not have to pay even a single penny and use this free version as long as you want. Once you have reached a stage where you need to connect with a larger number of subscribers, you can upgrade to the premium plan that is priced at starting from $29/mo. You can manage more than 1000 subscribers only with the premium plan.
ConstantContact is one of the most reliable and popular email service providers in India. ConstantContact is a brand that does not beat around the bush. It mentions the validity of its Free plan. You can make full use of ConstantContact tool for 60 days, without being charged a single penny. With ConstantContact, even a beginner can create pro-level email marketing campaigns.
Free trial: 60 days
Premium Plans: Starts from $16.99/mo.
ConstantContact comes with the best-in-class contact management feature, which requires very little work to manage all your contacts. ConstantContact guarantees an email deliverability rate of 98%.
What makes this free trial a great choice is the fact that the features you get are not restricted. You get all the features that ConstantContact offers with its premium features. You can send unlimited emails to your subscribers. You can have up to 100 subscribers with the free trial version, and this is the only restriction imposed on the trial version.
You need to provide any credit card detail while getting the free trial version. Hence you need to be worried about being charged money once the trial period is over. You can purchase their premium plans only if you are satisfied with the email marketing service offered by ConstantContact. The pricing of the premium plan starts at $16.99/mo.
SendinBlue is a company that offers a wide range of products for fully-fledged digital marketing campaigns, with email marketing at its core. What’s worth appreciating is the fact that you get SMS marketing services too. Despite coming loaded with a long list of features, SendinBlue is very beginner-friendly.
Free Plan: Available
Premium Plans: Prices start at 20/mo.
The AI assistant that comes with SendinBlue tells its users the best time to send emails or SMS to the subscribers. This depends on customer behavior and other factors. Through this, the highest email deliverability is guaranteed.
If you are someone who has just started a business or just getting started with email marketing as one of your marketing strategies, SendinBlue has got you covered. For beginners, SendinBlue offers a free plan.
With this plan, you can send up to 300 emails per day. But there is no limit on the number of subscribers. You can have unlimited subscribers, but we recommend you to upgrade to premium plans as your emailing needs increase. These premium plans come with many advanced features that you will miss out on a free plan. The prices of the premium plans start at $20/mo.
Choosing a one between a completely free plan and a free trial can be a tough decision to make. But you must know that free plans always come with certain limitations. No email company will provide a free plan without limitations. For someone with very low emailing needs, a free plan will do the work. But the free trial versions, most of the time come without restrictions. You can make full use of these trial versions and upgrade to the premium plans if and only you are completely satisfied with the service you are offered.
We have listed five different companies that provide both types of email marketing tools. These are the best options you can choose from, right now. And nowhere you will find more reliable options that provide free/freemium email marketing services.