Do you get regular emails announcing discounts and offers from websites? Of course, yes!. Do these companies send emails to lakhs of people one by one? Not!
Here comes Email automation software. And GetResponse is one of the most distinguished email automation providers in the world. Let's go Deep into GetResponse.
So what GetResponse do?
GetResponse is an email automation software that provides:
Creating and tracking email operations.
Creating landing pages.
Building marketing automation that allows you to target specific clients.
Observe and analyze statistics linked to your email campaigns.
I tried GetResponse's free 30-day trial to discern if GetResponse could meet my primary email and marketing automation requirements on its lowest plan. Compared with other email marketing tools, GetResponse appears with an extensive feature set on its basic plan. Let's dig down into its key features.
GetResponse has affordable plans.
Subscribers starting at $15 per month
Plus Plan: For up to 1,000 subscribers starting at $49 per month.
Professional Plan: For up to 1,000 subscribers starting at $99 per month.
Max Plan: negotiable.
I felt GetResponse is cheaper than a similar automation platform. It offers a 30-day free trial on any plan, no credit card required. How does GetResponse pricing differ from its competitors? GetResponse plans are cheaper than many of its competitors, especially if you have more email contacts in your database.
You can host a database holding up to 1,000 emails for $15 a month with GetResponse, whereas in Aweber and Campaign Monitor, it is $29 per month.
On the pricing scale, GetResponse resides competitively reduced. If you have a mail list between 9,000 and 10,000 contacts, placing in the 'Basic' plan in GetResponse costs $65 per month.
This runs out:
$4 per month lower than Aweber
$24 per month lower than Campaign Monitor
$34 per month lower than Mailchimp (Standard Plan)
Autoresponders are e-newsletters sent to your subscribers at periods of your selection.
You can fix them up so that
They get a welcome message immediately from your business if somebody signs up for your mailing list
For any of your services, a week later they could get a discount offer
Later they will start to follow you on social media.
And so on.
I felt Autoresponders is the key selling point of GetResponse. Here you can set time-based and action-based messages. Time-based set up with cycle where action-based messages work with user actions or events.
Marketing automation builder
Besides the 'drip' style Autoresponders discussed above, GetResponse gives a more advanced option for managing emails automatically. This is called 'Marketing Automation,' which you will get on 'Plus' plans or higher. You can build automation workflows using a drag and drop builder. You fix an 'automation flowchart' that tells GetResponse what to do if a user opens some offer, clicks on a specific link, etc.
GetResponse Email Templates
The number of templates is less than some competing email marketing firms (notably Aweber, which offers around 700) — but they differ in quality, and the designs are stylish. I preferred the GetResponse template collection with its better-designed forms. Other than templates and layouts, GetResponse allows you to save previous campaigns as templates for further use.
Web fonts in GetResponse
GetResponse email creator lets you perform extensive web fonts, driving to emails displaying more consistently over email program. It will help me in creating an email campaign that maintains brand effectiveness and aesthetics. So here, you can specify a 'fallback font' in GetResponse to support those. The emails created via this have the potential to look fabulous.
Split testing means sending alternatives of your e-newsletters to some of the members on your mail list, tracking each's performance, and conveying the excellent variant to the remainder of your list. I compared this functionality in competitors' sites, and I felt GetResponse is much better since you can split test up to five separate messages for each. Here they use the same subject header and from option, but the content and time will vary.
Here I was impressed that this feature they have included in the cheapest plan at all.
Landing Page Creator
GetResponse gives something quite beneficial in this view that most of its competitors don't. A landing page creator (and one that's mobile-friendly too). GetResponse landing pages are suitably created and very straightforward to customize. I cross-checked so many templates, which include useful categories for promotions. This can have a remarkable impression on the number of leads you obtain and update your email campaign's range.
I found GetResponse's landing page editor easy to use even with poor design skills. It allows you to add more options to your landing pages, and you can generate unlimited landing pages on the cheapest plan.
GetResponse provides a platform to host webinars. Webinars help in lead generation. Here you get the webinar and the email database under the same roof. Concerning attendee limits, the GetResponse 'Plus' plan empowers you to host a webinar with a limit of 100 participants, the 'Professional' plan up to 300, and the 'Enterprise' plan up to 500 participants.
I wasn't expecting much from the webinars feature. But I was amazed that both the webinar's function and quality are excellent and comparatively reliable from the dedicated stage I've done in the past for online conferences.
The main features of the webinar are:
• To attend the webinar, your attendees don't need to install any software.
• You can record your webinars in one click.
• screen sharing facility
• video sharing facility
• You can upload PowerPoint presentations to GetResponse for a webinar
• Free online storage provision for back up files.
The webinar gives a very notable edge above its key competitors.
The 'Conversion funnels' feature serves a quite departure for the product because it tends GetResponse from being an email marketing platform into something you can apply to work a complete e-commerce business. Conversion funnels help to raise lead generation and sales.
GetResponse intends to serve you with a simple means to build business funnels without any other apps' requirement. A wide variety of templates are there to help you with this. You can obtain this feature on all plans, but the options may vary.
For Example, 'Basic' plan provides only one funnel and does not allow you to use the cart recovery feature.
Apps and integrations
GetResponse provides more functionality with this app integration other than an email service provider. It gives you links to social media apps and CRM apps. You can connect GetResponse to Zappier also.
The GetResponse API provides more integration rights, as it allows connections to a broader category of apps. By clicking API, you can get an API key to drive the integration.
GetResponse assures an excellent deliverability rate - 99%. As a new user, I was curious to know the deliverability of my campaigns. I was happy to see that deliverability was powerful as guaranteed. Without any bounce, all of my contacts got the email I sent.
GetResponse customer support is the most comprehensive email marketing platform. The company assures live chat and email support. And the email support available in 8 languages from GetResponse.
I have experienced the live chat has been excellent, and I got a quick response from the agent.
GetResponse describes one of the most cost-effective plans to host and interact with an email database. It provides email marketing, automation, landing pages, e-commerce, webinars, and sales funnels all under one roof.
It's difficult to imagine any competing email marketing platform that gives this 'all-round' plan, and with a free trial of 30 days, it is generous.And finally, promoting two-factor authentication while login in should be an advantage for the company.
GetResponse gives many valuable features that have beaten what many marketers would demand from an email marketing service provider. I recommend GetResponse as the best Email Marketing provider I have ever used.