10 Best Amazon Marketplace Tools & Software for 2026

1. Helium 10

Helium 10 is one of the most popular Amazon tools for a reason. It puts product research, keyword research, and listing optimisation in one place, so you don’t have to jump between multiple tools. If you sell on Amazon seriously, this is the kind of software you end up using daily.
Its biggest advantage is data. Helium 10 pulls from a massive product and keyword database, which helps you spot demand, check competition, and avoid launching products that won’t sell. It also includes basic automation for review emails and ads, making it useful whether you’re just starting out or already scaling.

Key features

• Black Box (product research): Filter through hundreds of millions of Amazon products by revenue, price, reviews, and category to find products with real profit potential.
• Cerebro & Magnet (keyword research): See which keywords your competitors rank for and identify high-intent search terms to target in your listings and ads.
• X-Ray (sales estimator): Get quick sales and revenue estimates directly on Amazon search and product pages to validate demand before you invest.
• Listing tools & automation: Create SEO-optimised listings, automate review follow-ups, and manage basic ad campaigns from one dashboard.

Pricing

Helium 10 starts at $39/month for the Starter plan, which is suitable if you’re testing the platform. The Platinum plan ($99/month) removes most limits and works well for active sellers. Larger brands and agencies usually choose Diamond ($279/month) for unlimited keyword research and multiple user accounts. There’s no permanent free plan, but you can try most tools during a free trial. Prices and discounts change often, so always check the Helium 10 website for the latest rates.

2. Seller Labs

Seller Labs is for sellers who don’t want to pay for features they won’t use. Instead of one big platform, it breaks things into three focused tools. You choose only what solves your problem—or bundle them if you need everything.
If your pain point is reviews, ads, or understanding real profit (not just revenue), Seller Labs keeps things simple and targeted.

Key features

• Feedback Genius (reviews & feedback): Automatically sends review and feedback requests that follow Amazon’s rules, helping you get more positive reviews without risking account issues.
• Ad Genius (PPC management): Helps you run Amazon ads smarter with keyword suggestions, bid adjustments, and visual performance heatmaps so you can see what’s working and what’s wasting money.
• Profit Genius (profit tracking): Pulls sales, ad spend, fees, and inventory costs into one place so you can see your actual profit—not just top-line sales.
• Modular pricing: Subscribe to one tool or bundle all three at a lower cost if you need reviews, ads, and profit tracking together.

Pricing

Seller Labs includes a free tier until you reach $30,000 in sales. After that, pricing is modular: Feedback Genius starts around $19.99/month, Ad Genius around $29.99/month, and Profit Genius around $39.99/month, based on your recent sales volume. If you need more than one tool, the Genius Bundle is cheaper than paying for each separately. 

3. AmaSuite

AmaSuite is not built for FBA sellers or large Amazon brands. It’s built for bloggers, niche site owners, and affiliates who promote Amazon products through their own websites. If you run content sites and earn through Amazon affiliate links, this tool fits your workflow.
Instead of a monthly subscription, AmaSuite is a one-time purchase that bundles multiple research tools. It helps you find products worth writing about, discover keywords people actually search for, and analyse reviews so you can create content that converts.

Key features

• Top Products Analyzer: Shows trending and high-selling products from Amazon’s best-seller lists so you know what to target in your niche.
• Keyword & Search Analyzer: Generates buyer-intent keywords and reveals related categories you can build content around.
• Review Analyzer: Breaks down customer reviews to highlight common complaints, questions, and gaps you can address in your articles.
• Ali Inspector: Lets you explore products on AliExpress, which can be useful if you’re combining affiliate sites with dropshipping or private-label research.

Pricing

AmaSuite is sold as a one-time licence, not a subscription. Promotions often drop the price to around $67 from its original $197, and updates are included. Because you pay upfront, it makes sense only if you plan to use the tools regularly. If you prefer ongoing data updates and advanced seller features, subscription-based tools may be a better fit. 

4. AmzChart

AmzChart specialises in tracking Amazon’s Best‑Seller Rank (BSR). It’s a lightweight tool for sellers who want to monitor market movements and competitor performance without paying for a full suite. If you already have a primary research platform but crave deeper BSR insights, AmzChart makes a useful add‑on.

Key features

• BSR analytics: Offers advanced keyword analysis, sales trend monitoring, and competitor benchmarking based on Amazon’s BSR data.
• Visual dashboards: Displays ranking shifts and sales velocity so you can see what’s rising or falling at a glance.
• Affordable add‑on: Works well alongside larger platforms like Helium 10 or Jungle Scout for extra granularity on ranking trends.

Pricing

Subscriptions typically start under US$10 per month after a free trial. Because AmzChart is a supplemental tool, costs remain low, but features are more limited than comprehensive suites. 

5. ManageByStats

MBS is for sellers who already know what they’re selling and want better control over the business side of Amazon. It doesn’t focus on product discovery. It focuses on profits, inventory, and automation. If you want clearer numbers and less manual work, this tool does the job.
It’s part of the Carbon6 ecosystem and comes with a genuinely useful free plan. As your account grows, you can upgrade for deeper analysis and marketing insights without paying per order.

Key features

• Free plan essentials: Automates review requests, tracks up to 100 keywords, shows KPI dashboards, manages inventory, and breaks down profits so you can see where your money is actually going.
• Pro features: Adds competitor tracking, listing optimisation tools, launch tracking, and promo code analytics when you need more than basics.
• Seller Central integration: Pulls data directly from your Amazon account, so sales, fees, inventory, and customer metrics all sit in one dashboard.
• No per-order fees: Pricing is based on seller accounts, not order volume, which keeps costs predictable as you scale.

Pricing

MBS offers a free plan for one seller account with limited keyword tracking. The Pro plan starts around $60/month and increases if you manage multiple accounts. Since there are no per-order charges, it works especially well for sellers doing high volumes who want to keep software costs under control. 

6. AccelerList

AccelerList is designed for resellers and arbitrage sellers who spend a lot of time listing items. By automating bulk product uploads and offering repricing capabilities, it helps these high‑volume sellers work faster. If you list only a few SKUs, the benefits may be minimal, but for hundreds of items it can be a game changer.

Key features

• Rapid listing: Scan or import products, auto‑create listings and push them to Amazon with minimal manual input.
• Cross‑channel support: Cross‑lists to eBay and prints thermal labels, streamlining shipping across marketplaces.
• Repricing & research: Adjust prices based on market conditions and research comparable sales inside the same interface.
• Profit calculators: Estimate fees and margins before you list items to avoid bad buys.

Pricing

After a 14‑day free trial, plans typically cost between US$35 and US$50 per month. Choose a tier based on how many items you list and whether you need advanced repricing. For low‑volume sellers, manual listing may be more cost‑effective. 

7. eComEngine

eComEngine offers targeted automation rather than a single suite. Its tools—FeedbackFive, RestockPro and SellerPulse—let you mix and match reviews, inventory forecasting and marketplace monitoring. This modular approach is useful for sellers who want just one or two operational enhancements without subscribing to an all‑in‑one platform.

Key features

• FeedbackFive: Automates review requests and tracks feedback, helping boost ratings.
• RestockPro: Forecasts inventory needs, manages purchase orders and prints labels.
• SellerPulse: Monitors buy‑box status, detects listing changes and analyses returns.
• Modular billing: Subscribe only to the modules you need; each integrates with Amazon Seller Central.

Pricing

Each eComEngine product has its own pricing tiers based on usage. FeedbackFive charges by email volume, RestockPro by number of SKUs tracked, and SellerPulse by listings monitored. Free trials are available, so you can test a module before committing. Costs vary widely because they scale with your business size. 

8. AMZ Watcher

Affiliate revenue can vanish if a product goes out of stock or your tracking ID disappears. AMZ Watcher stops those leaks by monitoring your affiliate links and notifying you of problems. It’s a specialized tool for bloggers and content creators, not FBA sellers, but it plays an important role in protecting passive income.

Key features

• Link monitoring: Checks Amazon affiliate links for broken or out‑of‑stock products and alerts you.
• ID validation: Ensures your affiliate tags are attached so that you earn commissions.
• Alternative suggestions: Provides replacement products or vendors when an item becomes unavailable.
• International support: Scans multiple sites across different Amazon marketplaces and allows custom schedules.

Pricing

AMZ Watcher uses a credit or subscription model, where the basic plans (starting from $19.95 / month billed monthly for 5000 page checks)  includes a set number of URL checks and additional credits can be purchased. Because dead links directly reduce income, even a low‑cost plan often pays for itself. 

9. HelloProfit

HelloProfit consolidates your Amazon finances and advertising metrics into a single, easy‑to‑read dashboard. It tracks sales, fees, refunds, promotions and advertising costs in real time, giving you true profitability down to the SKU. The addition of a built‑in PPC manager makes it a good option for established sellers who want more control over ad spend without using a separate tool.

Key features

• Real‑time profit tracking: Displays sales, fees and ROI at the SKU level.
• ASIN‑level insights: Shows best‑seller rank, custom reports and multi‑user support.
• Integrated PPC management: Monitors ad performance and adjusts bids within the same platform.
• Unlimited orders: Supports high volumes without extra per‑order fees.

Pricing

HelloProfit offers a 21‑day free trial. After that, it costs US$97 per month for unlimited orders and one merchant account, with additional accounts available for a fee. Given the cost, it suits sellers managing multiple SKUs or significant advertising budgets; hobby sellers may find it more than they need. 

10. Jungle Scout

Jungle Scout is one of the most recognised tools for Amazon research and launch. Its plans cater to different stages of growth and come with a risk‑free trial. If you’re new to selling and want structured guidance or an established brand looking for market intelligence, Jungle Scout has a tier for you.

Key features

• Starter essentials: Track up to 50 products and access core tools like Product Database, Opportunity Finder and Keyword Scout for US$49 per month.
• Growth Accelerator: Adds longer keyword history, tracking for 150 products and advanced tools such as Review Automation, Listing Analyzer and Rank Tracker for US$79 per month.
• Brand Owner: Provides market intelligence, tracking of up to 2,000 products, 10 user seats and two years of keyword data for US$149 per month.
• Research & launch tools: Offers data‑driven product opportunity insights, listing optimisation and inventory forecasting. Supplier sourcing connects you with verified manufacturers.

Pricing

Jungle Scout’s pricing is transparent: US$49/month for Starter, US$79/month for Growth Accelerator and US$149/month for Brand Owner. A seven‑day money‑back guarantee lets you try any tier risk‑free. Annual plans discount the monthly rate, so consider a longer commitment if you plan to use the tool extensively. 

Final thoughts

The best Amazon tools are the ones that fix what’s slowing you down right now. You don’t need everything—you need the right thing.
If product research and launching are your biggest challenges, Helium 10 and Jungle Scout give you all-in-one platforms to find products, validate demand, and launch with confidence.
If reviews, ads, or inventory management are the pain points, Seller Labs and eComEngine let you pay only for the specific tools you need instead of forcing a full suite.
If you run affiliate sites or niche blogs, AmaSuite and AmzChart help you research products, keywords, and trends without FBA-focused clutter.
If you want clearer numbers and better operations, ManageByStats and HelloProfit show you where your money comes from and where it leaks.
If you sell at high volume or create content around Amazon, AccelerList and AMZ Watcher handle bulk listing, repricing, and tracking without slowing you down.
What this really means is simple: start with your biggest bottleneck, choose a tool that solves it, and add more only when you actually need them.
Compare your current tools against the latest offerings and switch if something better fits your needs. Our Amazon tools comparison page is updated regularly.