10 Best Amazon Marketplace Tools & Software for 2025

1. Helium 10

Helium 10 is a widely used all‑in‑one suite for Amazon sellers. Its research tools draw on a database of over 450 million products and let you filter by revenue, competition, weight and review count. 
Black Box finds profitable product ideas, Xray overlays sales data directly on Amazon search pages and Magnet and Cerebro uncover high‑volume keywords and competitor search terms. 
Helium 10 also offers AI‑driven advertising optimisation that adjusts bids to improve return on ad spend, plus built‑in inventory and profit dashboards that predict demand and highlight hidden fees. It supports Amazon, Walmart and TikTok Shop from one dashboard. 

Pros and cons

Helium 10 is ideal if you want a single platform that handles everything, from finding profitable products to managing ad campaigns. 

2. Seller Labs

Seller Labs offers a modular set of tools that can be purchased individually or bundled. Feedback Genius automates review requests and seller feedback emails. Ad Genius manages pay‑per‑click campaigns and suggests bid adjustments based on performance data. Profit Genius aggregates sales, expense and inventory data from multiple accounts into one dashboard. The modular approach allows you to pay only for what you need and avoid unnecessary features.

Pros and cons

Seller Labs suits sellers who need targeted solutions rather than an all‑in‑one platform. If you’re satisfied with your current research tools but want better control over reviews or ad spend, consider Feedback Genius or Ad Genius.

3. AmaSuite

AmaSuite is a collection of desktop applications aimed at product research and keyword discovery. Tools include a Top Product Analyzer that surfaces trending products, a Keyword Generator for long‑tail keywords, a Review Analyzer to mine customer feedback and a Search Analyzer to identify underserved niches. A bonus Ali Inspector tool helps you source products from AliExpress. Users can customise data columns and filters, and the suite ships with training materials to get you started

Pros and cons

AmaSuite is a good fit for newer sellers who want to explore product opportunities and long‑tail keywords without investing in a costly subscription.

4. AmzChart

AmzChart focuses on Best Seller Rank (BSR) and trend analytics rather than broad product discovery. It tracks keyword performance, monitors sales velocity and compares your products against competitors. The tool’s strength lies in real‑time data tracking, sales trend monitoring and competitor benchmarking

Pros and cons

AmzChart works best for sellers who already have a product portfolio but want to stay ahead of competitors. It complements other research tools by shining a light on sales momentum and market shifts.

5. ManageByStats

ManageByStats (MBS) provides seller dashboards, automation and marketing tools. The Free plan includes unlimited review automation, keyword tracking for 100 keywords, KPI dashboards, inventory management and product research extensions. The Pro plan expands to eight seller accounts and adds competitor analysis, listing optimisation tools, product launch tracking, promo code analytics and geo analytics. MBS also offers custom audience generation and training videos.

Pros and cons

ManageByStats is ideal for sellers who need a flexible, low‑cost entry point. You can start with the free tier and upgrade as your business grows.

6. AccelerList

AccelerList speeds up product listing and repricing. The tool includes cross‑listing to eBay, an integrated research feature to avoid buying dud inventory and automated repricing. It lets you print labels, generate packing lists and track profit and loss statements from the same dashboard. A free mobile app helps with sourcing while on the move.

Pros and cons

AccelerList is perfect for resellers or arbitrage sellers who flip products across multiple channels. If you handle large volumes of SKUs and need to speed up listing, repricing and label printing, this tool shines. 

7. eComEngine

eComEngine breaks its platform into specialised modules. FeedbackFive automates review requests and monitors ratings. RestockPro forecasts demand, manages purchase orders and calculates FBA profits while offering kitting and label printing. SellerPulse delivers operational analytics like buy‑box monitoring, listing change detection and returns analysis.

Pros and cons

Choose eComEngine if you’re looking for best‑in‑class tools for inventory and review management. FeedbackFive is ideal for maintaining product ratings, while RestockPro helps avoid stockouts. Sellers who already use other research or PPC tools can adopt these modules without redundancy.

8. AMZ Watcher

AMZ Watcher is aimed at affiliates rather than sellers. It scans websites and YouTube channels for broken or unavailable Amazon links and sends alerts when products go out of stock. It also finds links missing your affiliate ID and points out low‑rated products to help you swap them out. A unique feature is the ability to discover similar products on other affiliate networks like CJ, ShareASale, Target and Walmart.

Pros and cons

AMZ Watcher is a must‑have for content creators and affiliate marketers who rely on Amazon commissions. If you run a blog or YouTube channel, broken or missing links quietly reduce your earnings. AMZ Watcher safeguards that revenue and helps you diversify across other programs

9. HelloProfit

HelloProfit centralises sales and profit metrics across multiple Amazon accounts. Its Merchant and Product dashboards, PPC manager, payout reporting and instant notifications let you drill down by merchant, marketplace or date. Users can link ad spend to individual SKUs, calculate true ROI after fees and generate custom reports.

Pros and cons

HelloProfit suits sellers who care deeply about profitability and ROI. If you already have tools for research and listing optimisation but struggle to understand where your money goes, HelloProfit fills that gap. It’s especially useful for multi‑account sellers and agencies managing client portfolios.

10. Jungle Scout

Jungle Scout offers a suite of tools for product research, listing optimisation and advertising. Its Catalyst suite pulls from one of the largest product databases and scores opportunities based on sales potential, consumer demand and listing quality. A combined Product Database and Keyword Scout helps you find high‑demand, low‑competition items and monitor competitor performance. Review automation and AI assist simplify PPC management and provide data‑driven recommendations. Analytics dashboards show ROI and sales trends at ASIN and campaign level and deliver market intelligence on competitor keywords.

Pros and cons

Jungle Scout is a smart choice for sellers who want end‑to‑end support—from product research to listing optimisation and advertising. Its data accuracy is trusted by enterprises, but the interface remains approachable for growing sellers. The tool excels at surfacing actionable insights and guiding you through the product launch process.

Quick Comparison

Tips for Choosing and Using These Tools

• Identify your biggest challenge. Do you struggle with product discovery, advertising, reviews or profit analysis? Start with the tool that addresses your main pain point.
• Take advantage of free plans and trials. Test tools like ManageByStats’ free tier, Helium 10’s Chrome extension and AMZ Watcher’s free link report before committing.
• Mix and match. It’s common to use one tool for research (Helium 10 or Jungle Scout) and another for profit tracking (HelloProfit) or review automation (Feedback Genius). Complementary tools can fill gaps without overcomplicating your workflow.
• Review your stack annually. Feature sets and pricing change regularly. Compare your current tools against the latest offerings and switch if something better fits your needs. Our Amazon tools comparison page is updated regularly.

Conclusion

Amazon selling in 2025 requires agility and data‑driven decisions. Whether you’re hunting for your first product, optimising ad spend or managing multiple seller accounts, the right tools can simplify your workflow and amplify your profits. Use this guide to pinpoint the tools that align with your strategy, experiment with free trials and build a toolkit that evolves with your business.