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MailerLite Review - Is it the finest email platform for your website?

MailerLite

MailerLite is a popular email marketing platform known for its simplicity, budget friendly price and effectiveness. It lets businesses, bloggers and marketers create engaging email campaigns to drive traffic without any technical skill requirements.

In the last 1.5 decades, the company has grown into a world class product because of its intuitive design, advanced automation features, and high email deliverability rates.

But can it be a good fit for your WordPress website and its email requirements?

Here is a comprehensive MailerLite Review of its key features, usability and pricing with benefits and drawbacks. By the end of this review, you will find out whether it is the right choice for your business or not.

MailerLite Pros & Cons

Pros

  • Friendly user interface due to the simple navigation, even for beginners.
  • Affordable Pricing making it budget-friendly email marketing tools.
  • Powerful automation lets users create sophisticated email workflows.
  • High deliverability rates to ensure emails reach the inbox instead of the spam folder.
  • Customizable Email Templates with a range of professionally designed templates.
  • Customizable Email Templates with a range of professionally designed templates.

Cons

  • Account Approval Process: New users must undergo approval before accessing all features.
  • Limited Free Plan, as automation features are restricted in the free version.
  • Fewer Advanced CRM Features like lack of built-in CRM tools that some competitors offer.
  • Customization Limits as some designs are not editable in lower-tier plans.

Reviewing key Features of MailerLite

There are a variety of features suiting businesses from diverse industries. These features aim to simplify the whole email marketing process to boost engagement and delivery rates. Here are the key features of MailerLite.

Drag-and-Drop Email Builder

One of the biggest strengths of MailerLite is their email editor, which lets users create professional emails without any coding skills. There is a drag-and-drop interface, which makes it easy for them to customize emails where they can add images, text, buttons, and social media links.

Not only this, it also includes:

  • Pre-Designed Templates matching the branding requirements of business.
  • Mobile Responsiveness: MailerLite automatically adjusts emails for multiple mobile devices.
  • Customization options for advanced users, like editing HTML, give more control over email design.

Email Automation and Workflow Management

Once done with creating Wordpress website, automation is something that is required for email marketing. MailerLite gives an easy way to set up automated workflows, which helps businesses to send messages to their target audiences on the basis of user behavior.

Some common automation sequences given by MailerLite to speed up WordPress site email process are:

  • Welcome series, which automatically sends a sequence of emails to new subscribers.
  • Drip campaigns which send a series of follow up emails at scheduled intervals.
  • Reengagement emails, which help users to reach out to inactive subscribers with custom offers.

Landing Pages and Pop-Ups

MailerLite also includes tools more than just email marketing as it also offers tools for creating landing pages and pop-ups which aligns well with WordPress landing page plugins. Such features are helpful for businesses in growing email lists and drive more conversions to their websites.

Landing page builder where users can design standalone web pages with capabilities like opt-in forms, videos, and call-to-action buttons.

Pop-up Forms letting users create custom pop-ups that can capture leads when visitors browse a specific website.

Embedded Forms letting businesses integrate sign up forms directly into their website pages.

Audience Segmentation and Personalization

With the help of segmentations, businesses can send personalized emails to a specific group of subscribers. MailerLite lets users categorize their email lists on the basis of various criteria, like:

  • Demographics like age, location, etc.
  • Subscriber behavior like opened emails, clicked links, etc.
  • Previous purchases or interactions

For the added personalization for the people who want to optimize visuals, they can consider exploring WordPress image compression plugins for better user experience.

A/B Testing and Analytics

Now this is a useful feature, as it has tools to optimize the email marketing campaigns using testing and analysis.

  • A/B testing allows users to test different subject lines, email content, and send times to see what performs best.
  • Real-time analytics for getting insights into email open rates, click-through rates, and conversions right from the dashboard.
  • Heatmaps to track the most clicked places in the email, letting businesses understand how recipients interact with email.

Third-Party Integrations

MailerLite integrates well with the most popular platforms and tools  such as popular website builders,  form builders, etc which makes it a versatile option for businesses. Some common integrations are:

  • WordPress integration allows users to embed sign-up forms on WordPress websites.
  • Shopify and WooCommerce to automate email marketing for eCommerce stores.
  • Zapier for connecting MailerLite with 1000s of other apps for custom workflows.

Compliance and Email Deliverability

MailerLite also ensures compliance with data protection laws like GDPR and includes features to maintain high deliverability rates. Some of these features include:

  • Double opt-in to reduce spam sign-ups and keep high-quality subscribers.
  • Spam Testing to check emails before sending to avoid spam filters.
  • Dedicated IP option which is available for businesses with high email volumes.

Pricing and Subscription Plans

MailerLite follows a freemium pricing model, giving both free and paid plans on the basis of the subscriber count.

Free Plan

This plan is for up to 1,000 subscribers with the limit of 12,000 emails per month and features like basic automation, limited templates. The price for this is absolutely free, meaning $0.

Premium Plan

This plan gives unlimited emails, advanced automation, premium templates, and priority support. The price starts at $9 per month.

Advanced Plan

For the businesses who are mid sized, then can consider the advanced plan which gives unlimited monthly emails and user seats with great customer support. The price of this plan is $18/Month.

Enterprise Plan

Custom pricing with advanced features and dedicated account support. The price for this is kept custom by the company, which means you have to consult them and share your requirements to get the price.

As a bonus analysis, the free plan is best for the beginners, while businesses that have a larger subscriber list may get the most benefit from the premium plans. Also, comparing the prices with competitors, MailerLite remains a cost-effective marketing tool.

Pricing

Free PlanGrowing BusinessAdvanced
Free$9.00/month$18.00/month
  • Subscribers 0 - 1,000
  • Emails/month 12,000
  • 1 User
  • Support
  • Drag & drop editor
  • Email automation builder
  • Websites
  • 10 landing pages
  • Comparative reporting
  • Signup forms & pop-ups
     
 
  • Subscribers 0 - 500
  • Emails / month Unlimited
  • 3 User Seats
  • All in Free, plus
  • Sell digital products
  • Unlimited templates
  • Dynamic emails
  • Campaign auto-resend
  • Multivariate testing
  • Unlimited websites & blogs
  • Unlimited landing pages
  • Unsubscribe page builder
  • Subscribers 1,001 - 2,500
  • Emails / month Unlimited
  • Unlimited User Seats
  • All in Growing Business, plus
  • Smart sending
  • Facebook integration
  • Custom HTML editor
  • Promotion pop-ups
  • Enhanced automation
  • Preference center
  • AI writing assistant
  • Partner discounts
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Comparison with Few Alternatives

MailerLite competes with a number of well-known email marketing services. Here’s how it compares:

MailerLite vs. Mailchimp

Mailchimp offers more integrations but is more expensive.
MailerLite provides better automation tools at a lower cost.

MailerLite vs. ConvertKit

ConvertKit is ideal for content creators and bloggers.
MailerLite is more budget-friendly and includes landing pages.

MailerLite vs. ActiveCampaign

ActiveCampaign has more advanced CRM and automation features.
MailerLite is simpler and better suited for small businesses.

Who Should Use MailerLite?

MailerLite is an excellent choice for:

  • Small Business Owners who are looking for a cost-effective email marketing solution.
  • Bloggers & Content Creators who need a simple tool to manage email newsletters.
  • E-commerce Stores who want to integrate email marketing with online sales.
  • Nonprofits & Startups who need an affordable way to grow their audience.

Final Verdict

MailerLite does stand out as one of the best email marketing platforms for the small to mid sized businesses. It has user friendly design, strong automation tools and all of that at affordable prices.

While there are a few drawbacks, as we saw in the review, the overall value can outweigh these issues until the drawbacks are your primary concerns.

If you are looking for a budget-friendly and powerful email marketing tool, then MailerLite is highly recommended for your business.

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