MailerLite Review - Is it the finest email platform for your website?

There are a variety of features suiting businesses from diverse industries. These features aim to simplify the whole email marketing process to boost engagement and delivery rates. Here are the key features of MailerLite.

One of the biggest strengths of MailerLite is their email editor, which lets users create professional emails without any coding skills. There is a drag-and-drop interface, which makes it easy for them to customize emails where they can add images, text, buttons, and social media links.

Not only this, it also includes:

• Pre-Designed Templates matching the branding requirements of business.
• Mobile Responsiveness: MailerLite automatically adjusts emails for multiple mobile devices.
• Customization options for advanced users, like editing HTML, give more control over email design.

Once done with creating Wordpress website, automation is something that is required for email marketing. MailerLite gives an easy way to set up automated workflows, which helps businesses to send messages to their target audiences on the basis of user behavior.

Some common automation sequences given by MailerLite to speed up WordPress site email process are:

• Welcome series, which automatically sends a sequence of emails to new subscribers.
• Drip campaigns which send a series of follow up emails at scheduled intervals.
• Reengagement emails, which help users to reach out to inactive subscribers with custom offers.

MailerLite also includes tools more than just email marketing as it also offers tools for creating landing pages and pop-ups which aligns well with WordPress landing page plugins. Such features are helpful for businesses in growing email lists and drive more conversions to their websites.

Landing page builder where users can design standalone web pages with capabilities like opt-in forms, videos, and call-to-action buttons.

Pop-up Forms letting users create custom pop-ups that can capture leads when visitors browse a specific website.

Embedded Forms letting businesses integrate sign up forms directly into their website pages.

With the help of segmentations, businesses can send personalized emails to a specific group of subscribers. MailerLite lets users categorize their email lists on the basis of various criteria, like:

• Demographics like age, location, etc.
• Subscriber behavior like opened emails, clicked links, etc.
• Previous purchases or interactions

For the added personalization for the people who want to optimize visuals, they can consider exploring WordPress image compression plugins for better user experience.

Now this is a useful feature, as it has tools to optimize the email marketing campaigns using testing and analysis.

• A/B testing allows users to test different subject lines, email content, and send times to see what performs best.
• Real-time analytics for getting insights into email open rates, click-through rates, and conversions right from the dashboard.
• Heatmaps to track the most clicked places in the email, letting businesses understand how recipients interact with email.

MailerLite integrates well with the most popular platforms and tools  such as popular website builders,  form builders, etc which makes it a versatile option for businesses. Some common integrations are:

• WordPress integration allows users to embed sign-up forms on WordPress websites.
• Shopify and WooCommerce to automate email marketing for eCommerce stores.
• Zapier for connecting MailerLite with 1000s of other apps for custom workflows.

MailerLite also ensures compliance with data protection laws like GDPR and includes features to maintain high deliverability rates. Some of these features include:

• Double opt-in to reduce spam sign-ups and keep high-quality subscribers.
• Spam Testing to check emails before sending to avoid spam filters.
• Dedicated IP option which is available for businesses with high email volumes.