Starting Price
$24.00 price/per month
MailerLite is a popular email marketing platform known for its simplicity, budget friendly price and effectiveness. It lets businesses, bloggers and marketers create engaging email campaigns to drive traffic without any technical skill requirements.
In the last 1.5 decades, the company has grown into a world class product because of its intuitive design, advanced automation features, and high email deliverability rates.
But can it be a good fit for your WordPress website and its email requirements?
Here is a comprehensive MailerLite Review of its key features, usability and pricing with benefits and drawbacks. By the end of this review, you will find out whether it is the right choice for your business or not.
There are a variety of features suiting businesses from diverse industries. These features aim to simplify the whole email marketing process to boost engagement and delivery rates. Here are the key features of MailerLite.
One of the biggest strengths of MailerLite is their email editor, which lets users create professional emails without any coding skills. There is a drag-and-drop interface, which makes it easy for them to customize emails where they can add images, text, buttons, and social media links.
Not only this, it also includes:
Once done with creating Wordpress website, automation is something that is required for email marketing. MailerLite gives an easy way to set up automated workflows, which helps businesses to send messages to their target audiences on the basis of user behavior.
Some common automation sequences given by MailerLite to speed up WordPress site email process are:
MailerLite also includes tools more than just email marketing as it also offers tools for creating landing pages and pop-ups which aligns well with WordPress landing page plugins. Such features are helpful for businesses in growing email lists and drive more conversions to their websites.
Landing page builder where users can design standalone web pages with capabilities like opt-in forms, videos, and call-to-action buttons.
Pop-up Forms letting users create custom pop-ups that can capture leads when visitors browse a specific website.
Embedded Forms letting businesses integrate sign up forms directly into their website pages.
With the help of segmentations, businesses can send personalized emails to a specific group of subscribers. MailerLite lets users categorize their email lists on the basis of various criteria, like:
For the added personalization for the people who want to optimize visuals, they can consider exploring WordPress image compression plugins for better user experience.
Now this is a useful feature, as it has tools to optimize the email marketing campaigns using testing and analysis.
MailerLite integrates well with the most popular platforms and tools such as popular website builders, form builders, etc which makes it a versatile option for businesses. Some common integrations are:
MailerLite also ensures compliance with data protection laws like GDPR and includes features to maintain high deliverability rates. Some of these features include:
MailerLite follows a freemium pricing model, giving both free and paid plans on the basis of the subscriber count.
This plan is for up to 1,000 subscribers with the limit of 12,000 emails per month and features like basic automation, limited templates. The price for this is absolutely free, meaning $0.
This plan gives unlimited emails, advanced automation, premium templates, and priority support. The price starts at $9 per month.
For the businesses who are mid sized, then can consider the advanced plan which gives unlimited monthly emails and user seats with great customer support. The price of this plan is $18/Month.
Custom pricing with advanced features and dedicated account support. The price for this is kept custom by the company, which means you have to consult them and share your requirements to get the price.
As a bonus analysis, the free plan is best for the beginners, while businesses that have a larger subscriber list may get the most benefit from the premium plans. Also, comparing the prices with competitors, MailerLite remains a cost-effective marketing tool.
Free Plan | Growing Business | Advanced | |||||||
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Free | $9.00/month | $18.00/month | |||||||
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Karthik Rao
OUTSTANDING
Excellent Email & Landing pages Services
15 Nov 2024
Easily create newsletters, email automation, landing pages, websites,and gives expert service
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