AWeber Review: How does it help you build customer relations?
Once you start a business and build your products, the next big concern is how to reach out to your existing as well as prospective customers. How do you let people know of the innovative deals, offers and product or service range you have planned to boost your sales?
The simplest possible solution in the digital marketing era is Email Marketing. But are you worried about how to send bulk emails to your wide customer base? It will all be taken care of by Email marketing service providers like Mailjet, GetResponse iContact or a more suitable option for start-ups and small businesses - AWeber.
AWeber: A quick overview
AWeber is leading email marketing software for small businesses. In the past 20 years of providing unparalleled services AWeber has helped more than 120,000 small and mid size entrepreneurs to build their empires through strong customer connections and all via its super simple interface.
Started out as an 'Automated Web Assistant' (and hence the name AWeber), it presently offers much more services (details coming up) than just creating an email list for you and sending messages out to your subscribers.
Let's get a Sneak Peak
Following are the multi-faceted services and features provided by AWeber:
Hosting and importing mailing list
As a new AWeber user you can easily import all your data including mailing lists to AWeber in common formats like XLX, CSV, TXT etc. However what makes the importing feature of AWeber great is the option to tag your subscribers and add them to autoresponder cycles directly.
Responsive e-Newsletter Templates
AWeber has more than 700 in-built newsletters which are customizable to suit your needs and styles. These templates are not just aesthetic in looks but are also highly responsive in the sense that they automatically resize according to the device being viewed in (mobile, tablet, desktop etc.)
This feature actually is an old wine in a new bottle. Most competitors as well offer the same functionality under different names which takes your site's RSS feed and converts them into e-newsletters which then get sent to subscribers according to a predefined schedule.
This feature is more of a boon to bloggers (and hence the name) who can easily notify subscribers automatically on their new posts.
Autoresponders and Marketing Automation
AWeber lets you pre-set a series of follow up emails such as a welcome message, followed by discount offers or prompts to follow you on social media etc. in response to user actions or set time intervals. This feature makes sure that you never lose touch with any of your valuable customers.
Another feature that takes auto responding to the next level is 'marketing automation' which lets you design a complicated flow chart of IFTTT (If This, Then That) style, so that e-mails can be sent based on user actions such as link clicks, site visits, purchase history etc.
AWeber houses a breakthrough technology called 'AMP (Accelerated Mobile Pages) for email' which makes emails more interactive and app-like giving a richer inbox experience.
Thus, the customer who receives your newsletter can respond or carry out actions within the mail without going to a site. Moreover, you can make your email even more dynamic by adding fonts like surveys, weather reports, cricket scores etc. rather than just texts and images.
This feature, more commonly known as 'split testing' helps you increase the number of subscribers who actually open or read your emails and in turn boosts conversions.
The drill is quite simple. You can create upto three variants of the same mail (based on subject header, sender name, content or even time of sending) and send them to a small sample from your mailing list.
Next, AWeber tests them against each other and gives you analytics on which variant got the most opens and click-through.
You can now send this winner variant to the rest of your mailing list, thus increasing the probability of them making an impact on the readers.
AWeber's email analysis gives you a good overview about your marketing strategies and helps you to make informed decisions for future campaigns.
It not only monitors key stats like open rates, click-throughs and bounces but also dives deeper into analysing the growth of lists, sign up methods, geographical location of readers who open mails etc.
In addition, you can even analyse the opens and clicks for each subscriber individually.
With AWeber you can manage and organize subscribers by segmenting them into various lists based on their profiles, clicked links, web pages visited, purchase history etc. and broadcast mails to these lists at one go.
Landing pages perform the simple function of capturing data from subscribers by making them fill out forms. With AWeber you can design simple yet powerful forms to aid your ad campaigning. Check for alterntaive best performed landing page builders
AWeber is a great solution that makes integrating with various web apps easier. You can integrate with web-builders (Wix,WordPress etc.) , e-commerce platforms (Shopify), CRM tools (SalesForce), landing page builders (Instapage), analytics tools (Facebook and Google Analytics), or even sync tools like Zapier.
AWeber offers two different plans as follows:
Free Plan : upto 500 subscribers and 3000 messages per month with all basic features like unlimited landing pages, sign-up forms etc.
AWeber Pro (starting @ $19/month):
Varying in the number of subscribers upto 25,000 and all above listed features unlocked. Check for Exclusive AWeber discounts and save a bit
AWeber's 24x7 customer service is worth mentioning as it is a proud winner of Stevie Awards for 4 years straight starting from 2017. They extend excellent support via phone (only business hours), email and live chat (24x7)
The Bottom Line
Using AWeber can definitely be a game changer for your advertisement campaigns and hence boost your sales. Though it is limited in features to its counterparts like Mailchimp or Getresponse, it is definitely suitable for small businesses especially because of its generous Free plan. Check for alternative free Email marketing providers