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How Important is the Server Location in Web hosting?

We always left out the server location factor when deciding on the perfect web hosting provider. Choosing a server location is also one of the first decisions to make before finalizing a hosting provider or planning for a website project. With regards to this some questions might arise in you like:

• Importance of Server location in web hosting.
• How Search Engines consider Server Location?

Importance of Server location in Web hosting

Everyone expects their websites should be loading faster which makes their business successful online to a great extent. Even Search engines like Google, Bing consider website load speed as an important ranking factor. The nearest your server location, faster the website. Hence, if you expect a visitors or traffic from the same country or same location, then host your website in the same country for better speed. However, if a website targets more than one country and all over the world location, then these websites need to use CDN or Content Delivery Network to help spread of their content.

What is CDN and Use of a CDN in Server Location?

As Wikipedia states "CDN or Content Delivery Network is a geographically distributed network of proxy servers and their data centers. The goal is to distribute service spatially relative to end-users to provide high availability and high performance. CDNs serve a large portion of the Internet content today, including web objects (text, graphics, and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media, on-demand streaming media, and social media sites."

Which means the CDN will monitor the distance of server location and visitors. In other words, CDN will minimize the distance by storing a cached version of its content in multiple geographical locations which results in a faster load of a website. 

How Search Engines consider Server Location?

When asked Matt Cutts former Google's head of the webspam team about What impact does server location have on rankings?, the response was “We do absolutely try to return the most relevant results to each user in each country and server location in terms of IP address is a factor in that.” 

In 2011 Google also said that “Server location (through the IP address of the server) is frequently near your users. However, some websites use distributed content delivery networks (CDNs) or are hosted in a country with better server infrastructure. So, we try not to rely on the server location alone.”

From the above statings, we can conclude that choosing the server location is not as important as it used to be earlier days as Google keeps on making constant changes in Ranking factors as gives more importance on Globally. Google also gives other option to set geographic locations in Google Webmaster tools. You need to manually locate the target country based on the domain TLD's.

Google considers below factors for better SERP:
1) Proper On-Page optimization
2) Backlinks or Off-page optimization
3) Google schema or snippets
4) Proper content optimization & interlinking

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