Starting Price
₹1915.00 price/per month
Wati Review : Is This the Best WhatsApp Automation Tool for 2025?
When you look to scale customer messaging on WhatsApp, you're not only looking to provide faster responses. You're also looking to manage more volume, manage context, and do real intelligent automation. This can help you eliminate the problems of manual workflows, causing delays, missed messages, and inconsistent customer experiences.
Thanks to technology, the Wati team has approached this problem by offering WhatsApp with one central communication hub using Meta's official WhatsApp Business API. This is not a simple chat interface but a full communication infrastructure for inbox, automation, broadcasting, CRM sync, analytics, and chatbot logic.
But does Wati deliver on those promises? Can it truly replace traditional support models, particularly for companies whose operations are tied to WhatsApp?
So, stick around to explore how this solution can help your business.
What is Wati?
Wati is a complete WhatsApp Business communication platform powered by Meta's Business API. It's designed for businesses that want to:
- Centralise and manage all WhatsApp conversations
- Create automation flows without coding.
- Send mass messages using approved templates.
- Assign and monitor team chat responsibilities.
- Integrate WhatsApp with CRM, Shopify, Zoho, or other tools.
It eliminates the need for multiple tools by offering:
- A shared team inbox
- Visual no-code chatbot builder
- Broadcast message engine (via approved templates)
- Automation workflows with conditional triggers
- 24x7 bot + human fallback routing
- Analytics, reports, and logs
- Seamless onboarding via API or UI
Wati essentially acts as a middleware between your customer and your internal team, using WhatsApp as the communication medium.
Wati Pros & Cons
Wati's Power Features
Unified Team Inbox
Wati's Unified Inbox acts as the central command centre for managing all your customer conversations. It help you with:
- Multi-Channel Dashboard: See WhatsApp and Instagram DMs in one clean interface, which means no tab switching.
- Agent Chat Assignment: Assign chats manually or automated routing using predefined rules (like tag-based or round-robin).
- Internal Notes & Tags: Agents can leave private notes, tag conversations for follow-ups, or flag them for other departments.
- Customer Journey Visibility: View entire chat history with timestamps, shared files, agent replies, and past actions in one timeline.
- Real-Time Updates: New messages show up instantly, ensuring no delay in customer response.
Moreover, it is best for teams managing large volumes of customer chats with multiple agents and high SLA requirements.
No-Code Chatbot Builder
Wati's no-code builder allows you to automate chat journeys without writing a single line of code. It helps you with:
- Keyword-Based Triggers: Trigger flows based on user input like "help," "pricing," or "track order."
- Conditional Branches: Create logic trees with If/Else conditions to handle dynamic conversations.
- Lead Data Capture: Use form blocks to collect name, email, phone, or custom inputs.
- Webhook/Api Blocks: Connect the bot to CRMs or databases in real-time.
- Chained Flows: Automatically escalate chats to agents or loop through product selections.
It is best for support bots, lead qualification, and automated onboarding flows.
Broadcast & Template Library
Wati simplifies WhatsApp broadcasting while staying compliant with Meta's policies. It offers:
- Approved Template Messaging: All outbound messaging must utilize Meta approved templates.
- 100+ Ready-To-Use Templates: Contains OTPs, shipping updates, payment notifications, and more.
- Scheduling & Triggers: Broadcast manually or connect to automation workflows.
- Delivery Control: Wati manages rate limits, retries, and message tracking automatically.
It helps professionals send bulk transactional updates, reminders, or re-engagement messages.
Automation Engine
Wati's automation system helps manage logic-based workflows in real time. It helps with:
- Time-Based Triggers: Set delays and fallbacks to actions if there is no response from a user.
- Keyword Workflows: Automate responses to "support", "cancel", "demo", etc.
- Tag-Based Logic: Route users based on labels like "VIP" or "new lead."
- Visual builder: Design complex decision trees with delays, priorities, and assignments.
- Event-Driven Backend: Powered by cron jobs and webhook listeners for accuracy and speed.
It allows replacing manual follow-ups and delivering 24/7 intelligent automation.
Integrations & API Access
Wati connects seamlessly with your business stack from CRM to eCommerce. It also:
- Native Integrations: Direct support for Zoho, Shopify, Google Sheets, Zapier, and more.
- Webhook Support: Push and pull data based on custom events like form fills or order updates.
- Rest APIs: Trigger external workflows and sync WhatsApp activity with internal systems.
- Ticketing & Crm Sync: Automatically log customer chats in your helpdesk or CRM.
- Audience Targeting: Sync lead info back into Facebook Ads or analytics tools.
It helps automate data syncs, streamlining workflows, and building custom pipelines.
Explore Wati Services & Plans
WATI Plans
| Growth | Professional | Business | |||||||
|---|---|---|---|---|---|---|---|---|---|
| ₹1999.00/month | ₹4499.00/month | ₹13499.00/month | |||||||
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| Get Started | |||||||||
How to Set Up and Use It?
Setting up Wati isn't just about creating an account. It's about initializing a scalable WhatsApp automation system that ties your business workflows, customer chats, and campaign pipelines into one real-time command center.
Here's a deep dive, review of the actual onboarding and usage experience during the free trial.
Step 1: Sign-Up & Trial Activation
To start your free trial on Wati, visit the homepage, select the start free trial button, and fill in three core inputs:
- Verified email address (Google login enabled)
- Mobile number with country code
- Business category (like Education, eCommerce, Fintech, SaaS)
Once you hit "Start my trial," Wati spins up a live sandbox, a real WhatsApp Business API environment with limited credits, not a dummy simulation.
Step 2: Contextual Onboarding
Right after entering the trial environment, Wati asks for:
- Industry type
- Your company website
Wati uses this data to:
- Dynamically tailor automation flows
- Load industry-specific template categories.
- Pre-populate your WhatsApp display name and bot identity.
Step 3: Exploring the Dashboard
Once inside the dashboard, Wati offers access to its core modules through a clean UI:
- Unified Team Inbox
- Bulk Broadcasts
- No-Code Chatbots
- Contact Management
- Automations
- Analytics
You can see prompts like:
"Where would you like to get started?"
You can select any feature module like "Inbox," "Broadcast," or "Chatbots" even without connecting your number yet.
Step 4: Unified Team Inbox
The Team Inbox is Wati's operational backbone. It lets you:
- Handle WhatsApp and Instagram DMs from a single view
- Assign agents manually or auto-route via rules.
- Track who's responding to what
- Maintain context-rich chat histories per customer.
- Switch between bot-mode and human-mode instantly.
This inbox syncs live from Meta's WhatsApp Cloud API using webhook listeners. It supports real-time delivery events, fallback escalations, and concurrent sessions for multi-agent teams.
Step 5: Bulk Broadcasts (WhatsApp Messaging at Scale)
The Broadcast module is where you run campaigns, but it's fully template-driven to comply with WhatsApp's guidelines.
From your screenshot of the Template Library, we saw over 100+ prebuilt messages across:
- OTP/Login Verification
- Checkout Confirmations
- Two-Factor Auth
- Booking and Shipping Reminders
- Travel & Healthcare-specific alerts
To use them:
- Click "Use Sample."
- Enter dynamic fields (e.g., name, OTP)
- Schedule or send instantly to your segment
Step 6: Connecting Your WhatsApp Number To Go Live
To unlock full-scale usage (live messaging, customer replies, agent handoff), you must connect your verified WhatsApp number.
Wati guides you through:
- Meta Business Manager verification
- Facebook Page linkage
- WhatsApp number approval
- Profile branding (logo, name, vertical, description)
Once completed:
- You can send messages from your official business name
- Get access to the 24-hour conversation window for customer-initiated chats.
- Collect delivery reports, CTR, and failure diagnostics.
Even during the trial, you get access to 100 INR credits to test broadcasts, plus unlimited trial bot responses for testing scenarios.
Free vs Premium – Is the Upgrade Worth It?
Wati's free trial is thoughtfully crafted for teams who want to explore its capabilities before committing to a subscription. You can try for 7-day free with no need for a credit card. You can also book a free 1-on-1 or group demo in your language to learn how Wati can help grow your business. You will get complete access to the full dashboard, including the chatbot builder, inbox, automation flows, and analytics.
Here's what the free version includes:
- Access to all main features
- Drag-and-drop chatbot builder
- Basic broadcast testing
- ₹100 messaging credit
- One user seat
- Sandbox-only message simulation
On the other hand, the premium plan unlocks full production usage. You can connect a live WhatsApp Business number, manage real customer conversations, add unlimited agents (based on tier), and gain access to advanced API/webhook integrations and CRM sync.
Premium users also benefit from:
- Real-time broadcast campaigns
- Full analytics & message logs
- Dedicated onboarding support
- Template manager with approval workflow
Wrapping Up
If WhatsApp is your platform for marketing, support, or order messaging, then Wati is a no-brainer.
It's technically solid, integrates nicely with payment systems and CRMs, and has enough automation to replace several tools simultaneously.
More importantly, it is compliant with WhatsApp's policy and delivery. This means your messages won't be blocked, throttled, or flagged.
Wati Customer Reviews
Wati Frequently Asked Questions (FAQs)
Can I Use My Existing WhatsApp Number With Wati?
Yes, but the number must not have already been registered on the WhatsApp personal or business app. It will need to be a new number for the purposes of the API registration. You will also need a Facebook Business Manager account for authentication and number verification.
Does Wati Support Instagram DMs as Well?
Yes. Wati's unified inbox can manage WhatsApp chats as well as Instagram Direct Messages. This means you can manage both platforms from a single interface and assign agents to conversations from a single dashboard, tracking your conversations without having to flip between apps.
Is Coding Required To Use Wati?
Not at all! Wati has a visual builder to create chatbots, automation, and templates - no code here. And when you build more complex workflows, it is able to be used with webhooks, APIs, and third-party integrations for developers.
Can Wati Integrate With Shopify Or WooCommerce?
Yes. Wati provides native Shopify integration and also uses third-party tools in addition. You can use webhooks for WooCommerce or any other custom-built eCommerce backend for the real-time updates of new orders, status alerts, or even abandoned cart follow-ups.
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Kekoa
OUTSTANDING
Amazing platform for whatsapp automation
24 Feb 2025
WATI is an excellent WhatsApp Business solution that enables users to construct flows and automatic responses without requiring coding.For a year, one of the best tools. Thank you to the Wati team for this fantastic app.
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