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SE Ranking Review and Complete Step-by-Step User Guide

From : $52.00 per month
SE Ranking

SEO has changed dramatically in the last 18 months. If you are using strategies from 2020 (or even early 2023), you are likely outdated. "New SEO" is no longer about tricking a robot into ranking your page, it is about proving to an AI that you are the most credible, helpful authority on a topic. 

Google updates its algorithm hundreds of times a year, and the data from SE ranking helps you keep up with it.

SE Ranking is currently considered the "smart budget alternative" for SEO. It is an All-in-One SEO Platform, meaning it tries to give you every tool you need (rank tracking, competitor research, website auditing) in a single dashboard, similar to tools that Semrush or Ahrefs provide, but at a lower price point.

SE Ranking was founded in 2013 by Valery Kurilov with a specific mission to democratize SEO software. The team built the platform because they realized that professional-grade tools were becoming too expensive for the average freelancer or small agency to afford. Their goal was to create a single, cost-effective ecosystem where users could manage rank tracking, website audits, and competitor research without needing a corporate-sized budget.

The Core Features of SE Ranking

100% Accurate Rank Tracker (The Flagship Feature)

This is what SE Ranking is most famous for.

  • It tracks where your website ranks for specific keywords daily.
  • It doesn't just track Google. It tracks Google Mobile vs. Desktop (crucial for Mobile-First indexing) and ranks in the "AI Snippets" or "Featured Snippets", helping you see if you are winning those zero-click searches.

Website Audit (The Technical Doctor)

  • It crawls your entire site like a Google bot and gives you a health score (0-100).
  • It finds broken links, slow-loading pages, missing security certificates (SSL), and mixed content errors.
  • This directly addresses technical SEO, ensuring your site is stable enough for Google to rank.

Competitive Research (The Spy Tool)

  • You type in a competitor’s URL, and it shows you:
    • Which keywords they are ranking for.

    • Which of their pages get the most traffic?

    • Who is linking to them?

  • You use this for the "Content Gap" strategy. You find keywords your competitors rank for that you don't, and then you write better articles to steal that traffic.

Content Marketing Module (AI & Semantic Search)

This is their answer to modern SEO. It includes an AI Writer and a Content Editor.

When you write an article, it scores your content against the top 10 ranking pages. It tells you, "Your competitors used the word 'budget' 15 times, but you only used it twice."

This helps you build Topic Clusters and ensures you aren't missing semantically related keywords.

E. White Label

You can remove the "SE Ranking" logo from the reports and put your own company logo and colors on them.

You can generate a professional PDF report that says "Here is how your SEO improved this month" and send it automatically to your boss or clients from your 
email domain. It makes you look like you built the software yourself.

Keyword Rank Tracker

Website Audit

Backlink Monitoring & Management

SEO/PPC Competitor Research

Explore SE Ranking Services & Plans

SE Ranking Pricing

EssentialProBusiness
$52.00 per month$95.20 per month$207.20 per month
  • For individual SEO professionals
  •  1 manager seat 
  • 5 projects Core SEO tools: Rank Tracker 
  • Website Audit
  •  Backlink Checker & Monitor
  •  Historical data on keywords/domains
  •  Data Insights
  •  API 
  • Add-ons available for purchase: Content Marketing 
  • Local Marketing Agency Pack
  • For agencies and small teams 
  • 3 manager seats 
  • 30 projects 
  • Looker Studio integration
  •  Keyword Database Expansion 
  • Share of Voice metric 
  • Historical data (3 previous months) 
  • Data Insights 
  • API
  •  Content Marketing 
  • Local Marketing Agency Pack
  • For large agencies and enterprises
  •  5 manager seats 
  • Unlimited projects 
  • Maximized data reach
  •  Priority Support 
  • Team Training
  •  Historical data (all time) 
  • Data Insights 
  • API
  •  Content Marketing 
  • Local Marketing
  •  Agency Pack
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