Best CRM Softwares of 2020
Maintaining a good relationship with customers or prospects is paramount for a successful business. Back when technology was not much used in businesses, customer relationship management was done manually in the form of old school traditional techniques. But later when CRM strategy became one of the most important factors for a business, the use of modern tech was introduced and now we have dedicated Customer Relationship Management Tools. Check below our recommendation, the top best CRM software in the market to choose for your businesses:
Before knowing what a CRM tool is and what it does, you must know what CRM means and why it is necessary.
What is CRM?
Customer Relationship Management, or popularly known as CRM is a continuous process of developing a long-lasting relationship, retaining the customers, and acquiring new customers. It involves the use of different strategies, techniques, and tools. A CRM tool is one of such requirements in the CRM of a business.
The business defines a strategy that states how the customer relationship team or the sales team must manage the relationship with both the existing customers and potential customers. In CRM, customer satisfaction is given the highest importance and the customer relationship team and the sales team must be able to establish a clear communication medium with the customers and prospects.
To retain existing customers, they need to be provided better after-sales service and always meet their expectations in terms of customer support. To do this, the executives must be trained well and most importantly have to know everything about the service or product your business is offering and everything that is involved with solving any queries related to that product or service.
Why do you need a CRM software?
In simple words, the software that is used in the CRM process is called as CRM software. And this software is the backbone of your CRM strategy and the process. The members of the customer relations team and the sales team are assisted and the CRM of your business can be hugely benefitted with the introduction of CRM software in the CRM of your business.
If you use a CRM tool, you do not have to look for another tool as you can use a single software to manage both your customers and prospects. All the data of the customers and prospects are stored in the CRM tool and this data can be used to contact them and be in touch with them. Contact and interaction data is also stored.
For example, the feedback of the customers is one of the valuable assets for any business and a CRM tool most modern solution for easily collect feedback from your customers. If you do not use a CRM tool, all this data should be stored in other formats, maybe in a spreadsheet. And then when these documents are shared over the mail, the chances of them being properly utilized are very less. More often than not, these are ignored and the CRM process can take a big hit. But with a CRM tool, all this data is integrated into one place and is organized in such a way that it is easily accessible whenever needed.
As mentioned earlier, CRM is a continuous process, and to gather the trust of your loyal customers, you will have to personalize the messages sent to them and make them realize you care for such customers. For example, wishing a loyal customer on their birthday is one of the most effective ways of maintaining a good relationship with customers. And CRM tools make it extremely easy to do this, maybe in the form of reminders. You also get an option to send personalized wishes with certain CRM software.
Benefits of using a CRM
- Organization of the data of your all sales in a centralized manner is possible with a CRM tool. With the use of a CRM tool, you no longer will have to struggle to search for certain sales details and everything will be at your exposure in a matter of few clicks.
- Highly accurate reports that give you a complete picture of the profitable assets and also analyze the performance of customer executives. And reports are one of the most important assets for any business. With the help of these reports, you can take your business to the next level by making the necessary improvements.
- Advanced Automation helps in better communication with your customers and prospects. As mentioned earlier, CRM tools help you maintain a better relationship with your customers with personalized messages and automation brings a lot of things to light, which otherwise is ignored.
- Scalability is also one of the biggest strengths of using CRM software in a business. You can keep the same tool even when you see success in your business. All you have to do is go for higher-end packages when your business makes it big in the industry.
- Customer satisfaction can be taken to a whole new level with the use of a CRM tool and it will eventually return in more revenue as a result of retention and referrals. More satisfied a customer is, the higher chance of being referred to their friends and family. And studies show that using a CRM tool results in 30% more sales.