Cleverly : Is this the Best LinkedIn Lead Gen Platform for 2025?

How Cleverly Actually Gets You Leads

Cleverly's lead generation isn't magic. It is a tightly engineered process that combines smart targeting, persuasive messaging, and human execution.

Let's walk through their approach:

1. Strategic Onboarding

You begin with a deep onboarding session where Cleverly collects:

• Your ideal customer profile (industry, titles, regions)
• Company size and revenue targeting
• Tone preferences (casual, professional, consultative)
• Examples of your offer, value proposition, and previous messaging
• This data forms the strategic backbone of your entire campaign.

2. Targeted Prospecting

Using LinkedIn Sales Navigator and cold email databases, their team:

• Builds custom prospect lists using filters and Boolean logic
• Segment leads based on role, pain point, or vertical
• Verifies emails and removes duplicates or invalid contacts

You don't get pre-bought lists, you get customised, verified, campaign-specific data.

3. Personalised Message Crafting

Messaging is the heartbeat of any outbound campaign. Cleverly's copywriters:

• Write short, direct connection requests or subject lines
• Craft sequences with multiple angles (social proof, pain points, case studies)
• Focus on open loops and CTA clarity

All messages are reviewed by strategists before launch. The goal? Sounds human, not spammy.

4. Manual Campaign Execution

No bots here. Outreach is executed by trained humans:

• Messages are sent manually on LinkedIn
• Email campaigns are throttled for safety.
• Daily activity is managed to stay within platform limits.

Inbox replies are monitored, and sales-ready responses are handed over to you.

5. Weekly Reporting & Iteration

Every week, you receive:

• Performance metrics (acceptance, reply, positive rate)
• A/B testing feedback
• Strategic recommendations on next steps

Cleverly continuously adapts your campaigns based on results; there's no set-and-forget mindset here.

What You Will Need to Use Cleverly?

Cleverly isn't a plug-and-play tool. You don't just sign up and hope for the best. There's a process, a team, and a clear roadmap involved.

It requires:

• A Defined Icp: You should know who your best-fit clients are
• Sales Navigator Account (For Linkedin Lead Gen): Costs £80–100/Month
• 3-Month Minimum Commitment: Outreach takes time to optimise
• Willingness To Collaborate During Onboarding: Your input shapes success

While pricing isn't listed publicly for most services, LinkedIn lead gen typically includes up to 1,000 messages/month, with full copywriting, targeting, and reporting. Cold email is billed per meeting booked.

What Makes Cleverly Stand Out

Cleverly isn't the only lead generation service out there, but several things make it genuinely stand out in a noisy space:

• Fully Human Execution

No bots. No generic automation. Every message is written and sent by humans, making it far more effective (and safe) on platforms like LinkedIn.

• Personalisation + Strategy

They don't use templates. Copy and targeting are crafted based on your offer, tone, and audience, so responses feel like conversations, not spam.

• Done-For-You

From prospecting to reply handling, they manage everything. You only step in when someone's ready to talk.

• Multi-Channel Approach

They cover LinkedIn, cold email, paid ads, and content. That means you can scale across all major outbound touchpoints without juggling agencies.

• Continuous Optimisation

You're not stuck with the same messaging forever. Campaigns are tweaked weekly based on real performance data.

But, before you commit, Cleverly offers a free 15-minute strategy session where you'll:

• Share your goals and ICP.
• Get expert insight on which channel (LinkedIn, email, ads) is right for you.
• Understand what results are realistic for your market.
• Discuss timelines, budgets, and campaign structure.

It's a zero-obligation call, so if you are still deciding or want clarification without a pitch, this is the call for you.

Final Thought

In a world full of noisy tools and cookie-cutter automation, Cleverly stands out by putting people and strategy first. It's a lead-gen partner that helps you book more qualified meetings without draining your calendar or risking your sender reputation.

If you have a solid offer, a clear ICP, and a desire to scale the pipeline without hiring internally, Cleverly is more than worth a look. The combination of human-led outreach, real-time reply handling, and constant optimisation makes it a powerful asset for any growth-focused B2B business.

And with their 15-minute free consultation, you can explore everything risk-free before making any commitment.