Best Keyword Research Tools April 2024 

Best Keyword Research Tools for SEO

The role of keywords is predominantly decisive when it comes to the SEO of your website. The use of proper keywords in your headings and content can ensure an enhanced SEO rating. 

Ahrefs Keywords Explorer:

Ahrefs is a name that is very popular among digital marketers. It is because it offers several solutions for different digital marketing needs. And for keyword researching, its Keyword Explorer is the top keyword research tool for SEO. It leaves behind other tools when it comes to the number of keywords suggestion. With this tool, you can pull out up to 8,92000+ keyword suggestions and use them in your content.

And when it comes to data filtering too, Ahrefs Keywords Explorer does not fall behind. You can filter the keyword suggestions based on clicks, clicks per search, and return rate parameters. Most importantly, this tool comes with SERP analysis. Using this, you can see the accurate number of backlinks for the search results and it is one of the only tools to offer insights into the traffic the top-ranking pages get. 

Ahrefs Keywords Explorer Pricing:

As mentioned earlier, Ahref offers several digital marketing tools as a part of a single solution and you can get your hands on these tools with the prices starting at $82/mo. you can also try their free trial version.

SEMrush:

SEMrush is not only one of the best keyword research tools, but it is also an all-in-one solution for all your SEO needs. It can do a lot more along with helping you in keyword research strategy. Where other tools show you a long list of keyword suggestions, which also include the ones that you will not use, SEMrush shows the top 5-10 specific keywords that are already being used by your competitors.

And getting this list of keywords that can actually make a difference is extremely easy. You just have to type in the domain of your competitors at the top and select the country or region you are looking to target. You can see the number of estimated visitors your competitors organically get from Google, with the use of keywords. And there itself you can see the top 5 keywords that have resulted in huge traffic to your competitors. You can see the full list of keywords too All you have to do is use those keywords in your website and its content.

SEMrush Pricing:

You can test this tool for free for 7 days, after which you can upgrade to premium by paying $83 per month.

Best Keyword Research Tool for PPC 

While keywords play an integral role in ranking your website in SERP ratings, they can be vital in enhancing the performance of your PPC ads. You will need to use the optimal keywords to make sure you make the most of the money you spend.

Google Keyword Planner:

If you are looking to run a PPC campaign on the most popular search engine Google, look no further than Google Keyword planner. It is the native keyword research tool from Google that comes integrated to Google AdWords and can be your best source for the keywords that you need to use in your PPC ads. You can expect your ad to reach more people and a hike in the Click Through Rate (CTR).

The best thing about Google Keyword Planner is that you can use it for free. This tool can help you uncover the potential keywords for your paid campaign and can also show you the volume for every keyword you use, monthly. What makes it special is the fact that you can use this tool for SEO Keyword Research tool, making it one of the best Free Keyword Research Tools out there in the market.

Google Keyword Planner Pricing:

You can use Google Keyword Planner for free.

Ubersuggest:

Just like Google Keyword Planner, Ubersuggest is another free keyword research tool for PPC campaigns. This tool searches Google Keyword Planner and Search Console to pull out the keywords you need. That itself makes this tool credible enough to be considered reliable. You can see how a keyword has performed for your competitor and based on its performance you can decide whether to use it in your campaigns or not.

If you are just getting started with digital marketing and want a solution that can help you in both making your website SEO friendly and also in pulling out high performing keywords for your PPC campaigns, Ubersuggest is your best bet. 

Ubersuggest Pricing:

Where other keyword research tools are usually prices somewhere around the $80-200 price range, you will be glad to know that Ubersuggest lets you do keyword research for free. You can also opt for the premium plans for added features and the prices start at as low as $12 per month. You get an all-in-one SEO solution at such throwaway prices.

Best Keyword Research Tools for Social Media Platforms

Social Media is a part of the marketing strategy of most digital marketers and marketing firms. Knowing which keywords your target audience is using is very important.

Connectio Facebook Ads Keyword and Interest Research 

This is a free tool that lets you search for different keyword ideas you can use for your Facebook ads. You can also research the interest of your audience very easily. This can help you improve the Facebook Ad targeting and fetch you more ROI and conversion. You can see the count of times the keyword has been searched for and also the interest category your keywords fall into. This can help you to know your target audience and industry better.

Pricing:

This tool from Connectio is available for use free of cost.

Best Keyword Research for Instagram, Twitter, and Youtube

Keywordtool.io

When it comes to Instagram and Twitter, you have to focus more on hashtags rather than keywords in particular. If Instagram and Twitter are part of your marketing strategy, you must know what is trending and what different variations of a hashtag. 

When it comes to Instagram, this tool helps you find several hashtags you can use based on one input keyword and it shows the number of posts that have used the particular hashtag. 

And as far as Twitter is concerned, you can see the search volume for a hashtag, trend percentage, CPC, and the competition it has. And the same goes for Youtube too. You get the same details for Youtube keywords as it shows for Twitter but it falls under the premium version, Keyword Tool Pro.

Keywordtool.io Pricing:

If you are just getting started and need limited keyword suggestions, you can use the free version. For advanced keyword research needs and Youtube keywords, you can upgrade to the Keyword Tool Pro whose pricing starts at just $69 per month.